CES Briefing: Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market

Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market

In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. More in our CES Briefing.

Additional coverage:

• Bloomberg Media's CRO hopes that sellers' industry expertise within their client categories will secure relationships and ad dollars in the new year. She joined the latest episode of the Digiday Podcast.
• With a big year ahead, Digiday caught up with Reddit’s Jen Wong and Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in 2024.
• The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots. More in this Digiday+ Marketing Briefing.
• In the age of the short-form video boom, here's how Nationwide is filling the content gaps.