CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center

As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas.
January 08, 2024

CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center

As CES starts, the impact of AI — as well as cookie deprecation and diverse-owned media — stand to be main topics at the event. More in our CES Briefing.

Additional coverage:

Other things to know about

Top Stories
As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas.

howdy!
Agencies are sending more people to CES this year, looking for answers to AI. But economic uncertainty has leadership rethinking the ROI on industry events.

SPONSORED BY

Logo
How marketers are engaging consumers with contextual audiences

img
Toyota tapped Spotify Advertising to promote its Corolla Cross model and raise awareness among audiences.

howdy!
Plunge into CES with our straight-shooting veteran’s guide. Navigate the chaos with top-notch travel hacks, slice through the crowds with insider strategies, and hit the floor in style.

Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior.

howdy!
A four-part series and corresponding podcast exploring the history of ad tech.

Advertisement

According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts.

howdy!
Google is disabling third-party cookies for 1% of its Chrome users worldwide. Digiday asked ad execs to share their unfiltered views on the latest change. 

howdy!
Group Black is launching an audience and insights data offering in Q3 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

A History of Ad Tech Chapter 4: The Privacy Reckoning

Friday, December 22, 2023

How the digital media industry had to come to grips with growing privacy requirements. December 22, 2023 A History of Ad Tech Chapter 4: The Privacy Reckoning In the final chapter of our special report

Media briefing: Heightened invalid traffic counts from Google despite DSP reports

Thursday, December 21, 2023

In a recent Media Briefing, Digiday+ members had exclusive access to a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google

The publisher’s guide to email monetization

Thursday, December 21, 2023

How publishers are growing, engaging and monetizing email databases ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

Thursday, December 21, 2023

It wasn't just Barbie. Movies about or inspired by brands like Nike, Nintendo's Super Mario Brothers, Flamin' Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year

How publishers are turning casual visitors into devoted readers

Wednesday, December 20, 2023

Guide: Getting started with personalized content recommendations ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

✅ ✅ SEO Black Friday (Free Backlinks)

Saturday, November 30, 2024

The Google November Core Update 😨 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

⏳ Last Call: Black Friday Deals today only!

Friday, November 29, 2024

Do not miss the train! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A $6 million dollar banana; SAND and BARA leading the gaming token surge

Friday, November 29, 2024

PlayToEarn Newsletter #255 - Your weekly web3 gaming news ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Our first and final sale of the year

Friday, November 29, 2024

20% Off Utopia For Life ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🦅 Hypefury for $50 PER YEAR 🤯

Friday, November 29, 2024

It's an insane (and unplanned) deal ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Black Friday Deal: 50% Off Our Best Courses [Crew Review]

Friday, November 29, 2024

Black Friday discount alert! Omnisend (yup THAT email and SMS marketing tool) just shared that with a code BFCM 30 OFF you can get up to 30% off for 3 months. Skip the chaos. Enjoy your Black Friday.

Ty’s Secret to Crushing LinkedIn

Friday, November 29, 2024

Reader,what if I told you signing 5+ clients a month on LinkedIn is WAY simpler than you think? Let me break down Ty's LinkedIn Framework, the exact system that's helped hundreds of people just

"Must See" Black Friday Deals for SEO + 400% Traffic Gains?!

Friday, November 29, 2024

Yes, today is Black Friday, but I also have a full Niche Pursuits News episode with lots of juicy stories. If you'd like to jump right into today's episode and how some sites are seeing as much

Last Day to Get 20% Off the Annual Plan and My Personal AI Prompt Library

Friday, November 29, 2024

Plus 5 products that I can't live without (and links to their Black Friday deals) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

3 ways to improve your video ads

Friday, November 29, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Mason Jar Day, Reader... Made for canning but great for