CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center
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A History of Ad Tech Chapter 4: The Privacy Reckoning
Friday, December 22, 2023
How the digital media industry had to come to grips with growing privacy requirements. December 22, 2023 A History of Ad Tech Chapter 4: The Privacy Reckoning In the final chapter of our special report
Media briefing: Heightened invalid traffic counts from Google despite DSP reports
Thursday, December 21, 2023
In a recent Media Briefing, Digiday+ members had exclusive access to a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google
The publisher’s guide to email monetization
Thursday, December 21, 2023
How publishers are growing, engaging and monetizing email databases
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
Thursday, December 21, 2023
It wasn't just Barbie. Movies about or inspired by brands like Nike, Nintendo's Super Mario Brothers, Flamin' Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year
How publishers are turning casual visitors into devoted readers
Wednesday, December 20, 2023
Guide: Getting started with personalized content recommendations
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