A History of Ad Tech Chapter 4: The Privacy Reckoning

December 22, 2023

A History of Ad Tech Chapter 4: The Privacy Reckoning

In the final chapter of our special report A History of Ad Tech, we cover how the digital media industry had to come to grips with growing privacy requirements.

Additional coverage:

The Museum of Illusions is taking its OOH strategy a step further with a 3D billboard.
The reality is that alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty. Still, marketers are asking to at least kick the tires on alternatives.
The final episode of Digiday's Oral History of Ad Tech podcast discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Miliecvic of Sparrow Advisers sharing her insights.

Editor's note: Digiday Media will be off on Dec. 25, so look for the next issue of the Digiday Daily on Tuesday, Dec. 26.

Other things to know about

The Digiday Media Awards recognize the companies modernizing digital media with past winners from Insider, Indeed, Ancestry and more. Enter by January 5 to get the best rate on entries.
The demand for consumer privacy is shifting audience-based media buying back to publishers. Sponsored by Optable.
Podcasts offer listeners a space to continue conversations around cultural moments, providing advertisers with a direct link to become a part of the conversations that matter most to listeners. Sponsored by Spotify.

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A History of Ad Tech Chapter 4: The Privacy Reckoning