A History of Ad Tech Chapter 4: The Privacy Reckoning

A History of Ad Tech Chapter 4: The Privacy Reckoning

In the final chapter of our special report A History of Ad Tech, we cover how the digital media industry had to come to grips with growing privacy requirements.

Additional coverage:

• The Museum of Illusions is taking its OOH strategy a step further with a 3D billboard.
• The reality is that alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty. Still, marketers are asking to at least kick the tires on alternatives.
• The final episode of Digiday's Oral History of Ad Tech podcast discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Miliecvic of Sparrow Advisers sharing her insights.

Editor's note: Digiday Media will be off on Dec. 25, so look for the next issue of the Digiday Daily on Tuesday, Dec. 26.