The publisher’s guide to email monetization

Email marketing remains a powerful tool for publishers to engage and monetize their audiences. By building an owned database of engaged subscribers and learning about their interests and behavior, publishers are unlocking direct pathways for their advertisers to reach relevant audiences.

In this Tactics + Insights guide, Digiday and Upland PostUp explore how publishers are cultivating robust email databases. In doing so, publishers are equipping their advertising partners with increasingly sophisticated insights into their audiences’ behavior and preferences — improving partners’ return on ad spend and driving ad revenue. Download it to learn more about:

• How publishers are capturing actionable demographic data from subscribers
• The importance of segmentation and interest tags for personalized emails
• How publishers are maintaining subscriber engagement and avoiding user fatigue​​​​
• Ways newsletter programs unlock more revenue streams for publishers

Sponsored by Upland PostUp

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