CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

Tech and Hollywood may seem worlds apart, but at this year’s Consumer and Electronics Show (CES), you’re just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire.
January 11, 2024

Celebrities, influencers descend on Vegas as creator space continues to evolve

Tech and Hollywood may seem worlds apart, but at this year's CES, you're just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire. Read our CES Briefing.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
Tech and Hollywood may seem worlds apart, but at this year’s Consumer and Electronics Show (CES), you’re just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire.

howdy!
GARM and Ad Net Zero are putting together a framework for how carbon emissions should be measured within the ad ecosystem.

SPONSORED BY

Logo
How marketers are engaging consumers with contextual audiences

img
As advertisers expand datasets to prepare for a world without cookies and strive to solve the ongoing challenge of multiple online identifiers, they face many different data strategies, each with risks.

howdy!
Music has become a strategy linchpin for marketers as they’re increasingly looking to participate more authentically in culture as opposed to appearing around it. But as the trend continues, music marketing experts say brands must be thoughtful.

As publishers hope to see an ad revenue boost in 2024, they are moving deals from the open marketplace to direct-sold.

howdy!
In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how publishers are less likely to depend on subscriptions revenue this year, and how AI and influencer marketing are hot topics at CES 2024, as seen in recent data from Digiday+ Research.

Advertisement

Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, tactics such as programmatic direct mail are emerging.

howdy! howdy!
This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

CES Briefing: Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market

Tuesday, January 9, 2024

In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to

CES Briefing: CES 2024 kicks off with the rapidly expanding impact of AI

Monday, January 8, 2024

Presented by Today starts our coverage of CES, and each day the Digiday CES Briefing will share trends we're seeing, highlights of day-time (and evening) events, and much more. Check out the first

CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center

Monday, January 8, 2024

As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas. January 08, 2024 PRESENTED BY CES 2024 kicks off with the

A History of Ad Tech Chapter 4: The Privacy Reckoning

Friday, December 22, 2023

How the digital media industry had to come to grips with growing privacy requirements. December 22, 2023 A History of Ad Tech Chapter 4: The Privacy Reckoning In the final chapter of our special report

Media briefing: Heightened invalid traffic counts from Google despite DSP reports

Thursday, December 21, 2023

In a recent Media Briefing, Digiday+ members had exclusive access to a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google

You Might Also Like

⏳ Last Call: Black Friday Deals today only!

Friday, November 29, 2024

Do not miss the train! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A $6 million dollar banana; SAND and BARA leading the gaming token surge

Friday, November 29, 2024

PlayToEarn Newsletter #255 - Your weekly web3 gaming news ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Our first and final sale of the year

Friday, November 29, 2024

20% Off Utopia For Life ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🦅 Hypefury for $50 PER YEAR 🤯

Friday, November 29, 2024

It's an insane (and unplanned) deal ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Black Friday Deal: 50% Off Our Best Courses [Crew Review]

Friday, November 29, 2024

Black Friday discount alert! Omnisend (yup THAT email and SMS marketing tool) just shared that with a code BFCM 30 OFF you can get up to 30% off for 3 months. Skip the chaos. Enjoy your Black Friday.

Ty’s Secret to Crushing LinkedIn

Friday, November 29, 2024

Reader,what if I told you signing 5+ clients a month on LinkedIn is WAY simpler than you think? Let me break down Ty's LinkedIn Framework, the exact system that's helped hundreds of people just

"Must See" Black Friday Deals for SEO + 400% Traffic Gains?!

Friday, November 29, 2024

Yes, today is Black Friday, but I also have a full Niche Pursuits News episode with lots of juicy stories. If you'd like to jump right into today's episode and how some sites are seeing as much

Last Day to Get 20% Off the Annual Plan and My Personal AI Prompt Library

Friday, November 29, 2024

Plus 5 products that I can't live without (and links to their Black Friday deals) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

3 ways to improve your video ads

Friday, November 29, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Mason Jar Day, Reader... Made for canning but great for

AI's sky-high hopes for the neoclouds

Friday, November 29, 2024

Dig deep into enterprise SaaS with our market map; big banks hold back from acquisitions;crypto VCs wager on the future of gambling Read online | Don't want to receive these emails? Manage your