Raisin Bread by MarketerHire - AI transforms TV advertising

Each Telly TV will now feature an AI assistant (powered by ChatGPT), which tracks the users’ content preferences and analyzes objects in their surroundings with its built-in camera.

By learning users’ preferences over time, the Telly AI assistant will make customized recommendations and display targeted shoppable advertisements.

The CTV offers an always-on ad unit, displayed on the its secondary (lower) screen. According to Telly, viewers remember the ads on its second screen better than those in traditional commercial breaks.

The tool is trained using high-quality content from Getty Images’ creative libraries and powered by NVIDIA Picasso, a generative art tool.

To ensure that each output is safe for commercial use, the tool is engineered to avoid generating known products, people, places, and other copyrighted elements.

Once users generate a visual, they can download and license the visual with legal indemnification and no extra cost.

This new feature trains AI with the company’s first-party data and advertisers’ data sets to better target specific audiences.

The platform will then use AI to create an optimized media plan for each media buy, automating budget allocation across linear and streaming.

One Platform Total Audience gets hyper-granular, accounting for the tone, genre, and emotion of each ad placement on top of product-market fit.