Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox

Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox

Despite the public posturing, TTD has confirmed that it is exploring integrations with several Privacy Sandbox options.

Additional coverage:

• With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and also plenty to be fearful about in the coming year. More in this week's AI Briefing.
• In order to access ad agencies' multicultural budgets, Black-owned media companies said they need to go through the hurdle of getting accredited as proof.
• While artificial intelligence was a major theme across CES this year, agencies and marketers are trying to move past the hype — and seeking real investment and applications across the media spectrum. More in this Digiday+ Media Buying Briefing.
• As independent agency Exverus Media turned 10 this month, its president Bill Durrant reflected on growth of the Los Angeles-based media shop — and how the industry has evolved over the course of the agency's decade of business.