CES Briefing: 'We're in the middle of a storm right now' as Google phases out third-party cookies

When it comes to audience connection, marketers are navigating a vast sea of content. And with 70% of viewable ads unseen, according to Lumen, the challenge is clear — being seen by the right eyes. The persistent call for consumer-first privacy further complicates the struggle for brands to connect effectively (and with authenticity). In a crucial shift, contextual advertising and prioritizing interests over identities within global privacy laws is prompting marketers toward increasingly thoughtful approaches.

Explore this interactive experience to learn how contextual audiences tackle privacy challenges, emerging as a winning strategy for robust connections beyond demographics.