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Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. 
January 16, 2024

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

This third-party cookie deprication glossary is your quick, no-frills guide to the biggest shake-up in online advertising.

Additional coverage:

Other things to know about
  • The Digiday Media Awards recognize the companies modernizing digital media with new categories including Best Use of AI-Generated Content and Product Team of the Year. Enter by February 2 to save on entries.
  • Marketing mix modeling is helping advertisers quantify external sales factors — from weather changes to major public events. Sponsored by Kochava.
  • Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. Sponsored by TextNow.

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Ivy Liu
This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. 

howdy!
In this video, experts in privacy law, ad tech, children’s media and CTV unpack why complying with children’s privacy law on CTV can be so complicated.

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How marketers are engaging consumers with contextual audiences

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Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base.

howdy!
Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are a lot of changes facing Deena LaMarque Piquion, CMO at the legacy brand Xerox.

Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on leveraging first-party data to deliver users personalized, custom experiences and diversify offerings.

howdy!
Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months.

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The intimate nature of podcasts has 60% of U.S. listeners reporting a deep connection with their favorite podcasters — producing a space ripe for advertisers looking to connect with consumers.

howdy!
Surprisingly, publishers don’t feel like their companies fared that badly in 2023. And they think their companies’ prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole.

howdy!
Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options.

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Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox

Monday, January 15, 2024

Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options. January 15, 2024 PRESENTED BY Here's what The Trade Desk

Showcase your team's work in front of Digiday's audience

Friday, January 12, 2024

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CES Briefing: Brands use CES stage to spotlight AI innovation

Friday, January 12, 2024

As CES wraps up, it's easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. January 12, 2024 PRESENTED BY Brands use CES stage to spotlight AI

CES Briefing: 'We're in the middle of a storm right now' as Google phases out third-party cookies

Friday, January 12, 2024

At CES, experts mull the prospects of a 2024 M&A boon for ad tech. January 10, 2024 PRESENTED BY 'We're in the middle of a storm right now' as Google phases out third-party cookies At

CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

Friday, January 12, 2024

Tech and Hollywood may seem worlds apart, but at this year's Consumer and Electronics Show (CES), you're just as likely to bump into a celebrity or creator as you are to meet a startup

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