1. Home
  2. Discover
  3. Business
  4. Digiday

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. 
January 16, 2024

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

This third-party cookie deprication glossary is your quick, no-frills guide to the biggest shake-up in online advertising.

Additional coverage:

Other things to know about
  • The Digiday Media Awards recognize the companies modernizing digital media with new categories including Best Use of AI-Generated Content and Product Team of the Year. Enter by February 2 to save on entries.
  • Marketing mix modeling is helping advertisers quantify external sales factors — from weather changes to major public events. Sponsored by Kochava.
  • Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. Sponsored by TextNow.

Top Stories
Ivy Liu
This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. 

howdy!
In this video, experts in privacy law, ad tech, children’s media and CTV unpack why complying with children’s privacy law on CTV can be so complicated.

SPONSORED BY

 Logo
How marketers are engaging consumers with contextual audiences

img
Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base.

howdy!
Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are a lot of changes facing Deena LaMarque Piquion, CMO at the legacy brand Xerox.

Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on leveraging first-party data to deliver users personalized, custom experiences and diversify offerings.

howdy!
Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months.

Advertisement

The intimate nature of podcasts has 60% of U.S. listeners reporting a deep connection with their favorite podcasters — producing a space ripe for advertisers looking to connect with consumers.

howdy!
Surprisingly, publishers don’t feel like their companies fared that badly in 2023. And they think their companies’ prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole.

howdy!
Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox

Monday, January 15, 2024

Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options. January 15, 2024 PRESENTED BY Here's what The Trade Desk

Showcase your team's work in front of Digiday's audience

Friday, January 12, 2024

Regular deadline: Friday, January 19 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

CES Briefing: Brands use CES stage to spotlight AI innovation

Friday, January 12, 2024

As CES wraps up, it's easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. January 12, 2024 PRESENTED BY Brands use CES stage to spotlight AI

CES Briefing: 'We're in the middle of a storm right now' as Google phases out third-party cookies

Friday, January 12, 2024

At CES, experts mull the prospects of a 2024 M&A boon for ad tech. January 10, 2024 PRESENTED BY 'We're in the middle of a storm right now' as Google phases out third-party cookies At

CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

Friday, January 12, 2024

Tech and Hollywood may seem worlds apart, but at this year's Consumer and Electronics Show (CES), you're just as likely to bump into a celebrity or creator as you are to meet a startup

You Might Also Like

Heads up

Saturday, September 7, 2024

Hi there , Heads up! Right now you can get a free copy of my training program Emails That Win You Clients (worth $97) when you sign up for my Agency Leads. You won't get another chance to get both.

🤔 Weekend Update: What the HCU Actually Was & What To Do About It

Saturday, September 7, 2024

The Weekend Update.... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Podcast app setup

Saturday, September 7, 2024

Open this on your phone and click the button below: Add to podcast app

Want to Get Funded?

Saturday, September 7, 2024

Join the VC+Founder Brunch at SaaStr Annual Sep 12 To view this email as a web page, click here saastr daily newsletter Countdown to SaaStr Annual IT'S ALMOST HERE Want to Get Funded? Join the VC+

Why Your Content Gets No Leads Or Engagement

Saturday, September 7, 2024

Why Your Content Gets No Leads or Engagement ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Your First Sale in One Week?

Saturday, September 7, 2024

Are you ready to take the plunge? View in browser ClickBank Logo We challenge you to make your very first sale in just a week. Sound impossible? Think again. With the help of a simple process pulled

A year of change in the UK

Saturday, September 7, 2024

Also: Recapping August performance ahead of an anticipated Fed rate cut; Crypto VC fundraising showing signs of life; Identifying foodtech innovation. Don't want to receive these emails? Manage

'It’s About Dusting Yourself Off and Getting Back in the Fight'

Saturday, September 7, 2024

We spoke to retired US Air Force Col. Kim Campbell about overcoming the word “No,” the three Ps that shape her decision-making processes, and why it's so important in the military to debrief after

An 11.9% increase in sales

Saturday, September 7, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative Today's hack An 11.9% increase in

An Advertising Theory Confirmed

Friday, September 6, 2024

You weren't imagining it! View this email in your browser Active Listening Technology (No. 1005). The Tandym-sponsored Letter No. 1004 was read by 41.2% of subscribers. And thank you to this