Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

This third-party cookie deprication glossary is your quick, no-frills guide to the biggest shake-up in online advertising.

Additional coverage:

• In this video, experts in privacy law, ad tech, children’s media and CTV unpack why complying with children’s privacy law on CTV can be so complicated.
• Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are a lot of changes facing Deena LaMarque Piquion, CMO at the legacy brand Xerox.
• Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months. More in this Digiday+ Marketing Briefing.
• Surprisingly, publishers don't feel like their companies fared that badly in 2023. And they think their companies' prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole.