How brands are leveraging retail media to facilitate community ads

As shoppers increasingly trust the recommendations and behaviors of people most like them, brands are turning to community advertising  — including influencer marketing, onsite product reviews and affiliate networks — to engage with groups of like-minded individuals and foster loyalty and positive brand perception.

In this Tactics + Insights guide, Digiday and Best Buy Ads explore how brands drive customer consideration and conversions through RMNs and community advertising. By emphasizing honesty in influencer content and product recommendations, brands build trust while capturing the attention and loyalty of everyday consumers. Download it to learn more about:

• How brands are working with influencers throughout the funnel
• Why brands are engaging with RMNs for influencer marketing
• How affiliate partnerships fuel discovery and consideration
• How brands are driving higher conversion rates with product reviews

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