DSPs prepare for heavy lifting within Privacy Sandbox

While over half of marketers express confidence in cookieless ad targeting within Google Chrome, many need to learn to use key APIs.
January 17, 2024

DSPs prepare for heavy lifting within Privacy Sandbox

While over half of marketers express confidence in cookieless ad targeting within Google Chrome, many need to learn to use key APIs.

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Ivy Liu
While over half of marketers express confidence in cookieless ad targeting within Google Chrome, many need to learn to use key APIs.

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This week’s Future of TV Briefing looks at the potential tie-ups that media and entertainment could see as the M&A market appears set to heat up.

While experts predict CTV will continue growing exponentially, that will only come to fruition if advertisers are confident that their ads appear in quality, brand-safe, suitable environments.

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BLAST’s positioning as a challenger to the growing hegemon that is EFG could prove beneficial to the former company as it looks to gain the business of publishers and esports teams searching for an alternative path forward.

Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, tactics such as programmatic direct mail are emerging.

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Onsite product reviews are a potent form of community advertising, allowing brands to connect with consumers through genuine and user-generated feedback.

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TheSkimm plans to reach its goal of having 1 million subscribers to its Skimm Well newsletter by the end of 2024, up from 100,000 subscribers today.

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This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. 

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