What it takes to make your business press worthy

Hi there,


Wouldn’t you love to be a fly on the wall to learn how your peers are growing their business and getting such great press?? ⁠⁠


You’re in luck! What we normally do behind closed doors, we’re doing live in our Tweak & Edit PR Review workshop!


AND, we only have a few workshop slots left!


Let us explain…at Wolf Craft we help brands, designers, and artists get press features in magazines and design blogs.


Our work, however, isn’t just about helping you craft the perfect pitch to the right editor.


If you want your PR efforts to have the best chance at success (who doesn’t!), you need to *first* ensure your online presence—visual assets, website, copy, and social—are press worthy.


Your assets need to do the hard work at representing your brand online to people who don’t know you, like editors!  


And oftentimes a few small strategic tweaks can be all you need to up your game. That’s why in addition to helping with PR strategy, we also give website, social media, copy, and photography feedback.


Speaking of strategic tweaks—below are examples of upgraded product pages from businesses we’ve worked with.

I want these results!

The transformations above were all made by small business owners, like you!


They went through our Tweak & Edit program, got specific actionable advice, and made adjustments that elevated their business and brand.


So, maybe you’re ready for this type of no-fluff, specific, actionable advice?


OR you want to see how we give feedback to other creative businesses?


You’re in luck!!


Join us live as we give actionable, real world feedback to creative businesses.


Register here for the Tweak & Edit PR Review Workshop.


It will be held live on Zoom - Tuesday, January 30th - 4:00 - 5:30 pm EST.


When you sign up, you’ll be entered in the Tweak & Edit Lottery to have your work reviewed live.


If you’d rather just watch and don’t want to be in the lottery to have your work reviewed, you’re also totally welcome!


Plus, there will be an open Q&A where you’ll get to ask PR and marketing questions specific to your business.

Save my spot in the Tweak & Edit PR Review Workshop

What past participants have said


Tweak & Edit PR Review - the deets

A workshop for creative businesses ready
to grow and get press in 2024


You’ll get actionable advice on:

  • Writing website copy that converts

  • Showcasing your newest products and services

  • Leveraging your online presence to get more media attention

  • Pitching and story angle tips

  • Taking photos of your work that editors will want to publish

  • Telling your unique story so you stand out in your industry


How the live workshop will work:

  • $45 for all attendees

  • We’ll use a lottery system to select 3 businesses to review live. If you're selected we’ll review your website and photography and give you specific, actionable advice you can start implementing that same day. Finally, someone is just telling you what to do!

  • PR fundamentals apply to everyone. So, if you’re not selected, you’ll get to join the workshop and learn from your peers. It’s a win/win any way you look at it.

  • The 3 selected businesses will be different types of creative companies. The workshop will include super useful advice for your business.

  • You’ll be able to ask questions specific to your business during the 30-minute Q&A.

  • You’ll get lifetime access to the recording to reference when you need it.

Save my spot in the Tweak & Edit PR Review Workshop

Thanks for giving us a bit of time in your inbox!

Nora & Kirsten

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!

Older messages

Learn *how* to improve your online presence

Friday, January 12, 2024

A LIVE website review with Nora & Kirsten Are you looking for a bit of good business news as you get back into the work groove after the holidays? Thought so! At Wolf Craft we help *a lot* of

Get your website, assets, + social ready for PR in 2024

Wednesday, January 3, 2024

If you're ready to hit the ground running... this email is for you! Have you ever wanted a PR professional to look at your website and tell you *exactly* what to fix? What about your photography? A

Resources to start 2024 out right

Tuesday, December 19, 2023

Plus a discount just for you and some Wolf Craft wins! Have you looked back on all you've done in your business this year? If not, we recommend it! In the craziness that is December, we took a

[LINK WORKING] Your PR questions answered: How to pitch editors at top publications

Tuesday, December 5, 2023

Tips from our founder Nora Wolf This newsletter feature was inspired by you! If you've attended one of our workshops, you likely noticed there were A LOT of great questions. We typed out everything

Your PR questions answered: How to pitch editors at top publications

Tuesday, December 5, 2023

Tips from our founder Nora Wolf This newsletter feature was inspired by you! If you've attended one of our workshops, you likely noticed there were A LOT of great questions. We typed out everything

You Might Also Like

The Fog of War of company onboarding

Sunday, July 21, 2024

Issue 204: How a Real-Time Strategy game concept teaches you new hire onboarding ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

168 / Feeling stuck? Open this email to get your creative juices flowing

Friday, July 19, 2024

Product Disrupt Logo Product Disrupt Half-Monthly Jul 2024 • Part 1 View in browser Welcome to Issue 168! I took a short break from publishing as I was in the US last month for Figma's Config,

100 Interior Photographers to Hire Now

Thursday, July 18, 2024

View in your browser | Update your preferences ADPro Ready, Set, Shoot! You've spent months—years, even!—perfecting your client's space. Now it's time to capture it for your portfolio, or (

Do this in your next PR pitch subject line...

Tuesday, July 16, 2024

Exciting announcement before we jump into subject line tips! Along with Nora, Kirsten is now also available for 1-1 consulting. Since we founded Wolf Craft, Nora has worked 1-1 with creatives to help

#465: CSS

Tuesday, July 16, 2024

CSS container queries, style queries, custom functions, native CSS mixins, inline conditionals, transition to auto. Issue #465 • July 16, 2024 • View in the browser Smashing Newsletter Grüezi Smashing

Accessibility Weekly #405: New Class Action Lawsuit against AccessiBe

Monday, July 15, 2024

July 15, 2024 • Issue #405 View this issue online or browse the full issue archive. Featured: New class action lawsuit against AccessiBe "On June 24, 2024 Tribeca Skin Care, a small skin care

Crafting a talk

Sunday, July 14, 2024

Issue 203: Developing an idea worth sharing ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Color Secrets Pros Swear By

Thursday, July 11, 2024

View in your browser | Update your preferences ADPro Keeping Up With Color It seems there's a new hot topic in color every week. This year alone, we've seen the “unexpected red” theory take

What’s Behind a Microtrend?

Tuesday, July 9, 2024

View in your browser | Update your preferences ADPro If you've ever wondered about the next big decor moment or debated dipping a toe into TikTok, AD's Senior Digital Design Editor Sydney Gore

#464: Friendly Little Helpers

Tuesday, July 9, 2024

Radio time machine, reverse dictionary, micropedia and templates on how to say No and Goodbye with grace. Issue #464 • July 9, 2024 • View in the browser Smashing Newsletter Gamarjoba Smashing Friends,