Why advertisers aren't likely to step away from X before the Super Bowl

Why advertisers aren't likely to step away from X before the Super Bowl

Even with X's brand safety concerns and controversies, it's still the go-to second screen for the Super Bowl.

Additional coverage:

• Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. But they're still wary of the economy after such a tough year.
• Given the focus on cookie deprecation changes, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. So commerce shop The Mars Agency introduced two new products for its commerce marketing platform.
• The youngest generation of workers appear far less loyal to the organizations they work for as job hopping becomes more normalized.
• ICYMI: Read our special report on the history of ad tech.

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