As cookies crumble, M&A execs seek viable alternatives

Consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser.
January 18, 2024

As cookies crumble, M&A execs seek viable alternatives

Consolidation in the ad industry will happen eventually now that Google has started to squeeze cookies out of the Chrome browser.

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Ivy Liu
Consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser.

howdy!
Publishers are picking and choosing where they want to play in Google’s Privacy Sandbox.

By using dynamic content in their emails, publishers increase the relevancy of newsletters, reduce churn and increase engagement.

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howdy!
After CES 2024 and Samsung Unpacked, emerging tech trends are already gaining momentum across AI, mixed reality headsets and more.

According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts.

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Q4 2023 was the best season on record for mobile gaming advertisers, according to data shared with Digiday by the mobile marketing platform AppLovin, bolstered both by advances in artificial intelligence and a better understanding among marketers of what makes mobile gamers tune in.

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Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base.

howdy!
In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024, as seen in recent data from Digiday+ Research.

howdy!
Marketers, filmmakers, industry executives, actors, agents and film lovers, among other attendees of the festival, which will run from January 18th to the 28th, will encounter more programming and expanded spaces from the festival sponsors.

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