As cookies crumble, M&A execs seek viable alternatives

January 18, 2024

As cookies crumble, M&A execs seek viable alternatives

Consolidation in the ad industry will happen eventually now that Google has started to squeeze cookies out of the Chrome browser.

Additional coverage:

Publishers are picking and choosing where they want to play in Google's Privacy Sandbox. More in this Digiday+ Media Briefing.
After CES 2024 and Samsung Unpacked, emerging tech trends are already gaining momentum across AI, mixed reality headsets and more.
Q4 2023 was the best season on record for mobile gaming advertisers, according to data from AppLovin, bolstered both by advances in AI and a better understanding among marketers of what makes mobile gamers tune in.
In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024.
As the Sundance Film Festival kicks off its 40th year today, longtime sponsors like Acura and Adobe are expanding their experiential marketing efforts to appeal to those on the ground in Park City, Utah.

Other things to know about

Enter this year's Digiday Content Marketing Awards by tomorrow, January 19 for your last chance to save. Recognize your team's achievements in modernizing media and marketing alongside past winners including Chipotle, Airbnb, Atlantic and more.
To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more. Sponsored by BlueConic.
As the industry moves away from cookies, other data sources and targeting approaches are meeting the needs of advertisers. Sponsored by AdDaptive.

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As cookies crumble, M&A execs seek viable alternatives