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Digiday - Special report: The 2024 Notebook

The 2024 Notebook will help marketers guide their budgets after a tumultuous 2023.
January 22, 2024

Special report: The 2024 Notebook

The 2024 Notebook will help marketers guide their budgets after a tumultuous 2023. Explore it here.

Additional coverage:

Other things to know about
  • Join us from March 25-27 in Vail for Digiday's Publishing Summit, where we'll connect attendees with top execs from BuzzFeed, CNN, The NY Times and many more.
  • Search and referral traffic are vital to publisher revenue, but they also affect other aspects of the business. Take this survey and tell us what changes when traffic slows and the adjustments your team plans to make for a $5 gift card. Sponsored by Arc XP.
  • Marketing mix modeling is helping advertisers quantify external sales factors — from weather changes to major public events. Sponsored by Kochava.

Top Stories
The 2024 Notebook will help marketers guide their budgets after a tumultuous 2023.

howdy!
Google’s Privacy Sandbox features a proposal for fighting fraudulent traffic called Private State Tokens.

For continual investment in CTV, advertisers need confidence in the channel. A new system where advertisers receive contextual and semantic signals and show-level data can accomplish this with cooperation from the industry.

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For a number of reasons, creative agencies are expanding into full-service by adding media, especially as disciplines like programmatic, retail media and cross-media measurement become bigger tasks.

When strategically aligned and parallel in power, data and technology create a goldmine for advertisers, but accuracy is paramount.

howdy!
Alternative IDs like UID 2.0 and RampID are starting to produce measurable revenue lift for some publishers.

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Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on leveraging first-party data to deliver users personalized, custom experiences and diversify offerings.

howdy!
It takes a lot to get to this point — where Sanofi’s media boss is talking about making wholesale changes to how it buys ads and from whom

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How MediaMonks created an animatronic inspired by “Men In Black” to show off a new generative AI platform.

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Guide: How attention metrics prove media's actual value ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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While over half of marketers express confidence in cookieless ad targeting within Google Chrome, many need to learn to use key APIs. January 17, 2024 DSPs prepare for heavy lifting within Privacy

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