‘There is movement now’: Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox

Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox

Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet.

Additional coverage:

• Podcast networks, like Acast, iHeartMedia and Spotify are testing AI tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and translate shows into different languages.
• The publisher of PureWow and ONE37pm is looking at influencers as the through-line of its experiential, social and commerce businesses in 2024.
• Influencer marketing RFPs are now asking for more from potential agencies and platforms.
• CPG advertiser’s chief media officer Catherine Lautier said Amazon is the simplest place for it to invest, and that it has divested from linear TV in the U.S.