‘There is movement now’: Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox

Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet.
January 23, 2024

Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox

Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet.

Additional coverage:

  • Podcast networks, like Acast, iHeartMedia and Spotify are testing AI tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and translate shows into different languages.
  • The publisher of PureWow and ONE37pm is looking at influencers as the through-line of its experiential, social and commerce businesses in 2024.
  • Influencer marketing RFPs are now asking for more from potential agencies and platforms.
  • CPG advertiser’s chief media officer Catherine Lautier said Amazon is the simplest place for it to invest, and that it has divested from linear TV in the U.S.
Other things to know about

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Ivy Liu
Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet.

howdy!
Podcast networks, like Acast, iHeartMedia and Spotify are testing AI tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and translate shows into different languages.

With the rise of generative AI and persistent algorithm changes, driving site traffic is increasingly challenging. Publishers: Take this survey and tell us how you’re addressing changes in traffic. We’ll send you a $5 gift card and the resulting report.

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howdy!
The publisher of PureWow and ONE37pm is looking at influencers as the through-line of its experiential, social and commerce businesses in 2024.

The advertising industry is already transforming just a few weeks into 2024 with more change to come. Experts see AI becoming more common and leading to new required skill sets.

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Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior.

howdy!
CPG advertiser’s chief media officer Catherine Lautier said Amazon is the simplest place for it to invest, and that it has divested from linear TV in the U.S.

howdy!
CPG advertiser’s chief media officer Catherine Lautier said Amazon is the simplest place for it to invest, and that it has divested from linear TV in the U.S.

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