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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Migraine Mask

Migraine masks are wearable ice packs made with gel capsules.

These masks are stored in the freezer. Once a migraine hits, the mask can be worn around the head and provide cold relief.

This product has burst on the scene largely thanks to TikTok.

Videos about migraine masks have over 1.9 billion views on TikTok.

One top selling migraine mask generates around $23K/day on Amazon.

What's Next

Migraine masks are part of the Migraine Therapy Devices meta trend.

Searches for “migraine devices” have increased by 250% over the last 24 months.

Why?

For one, migraines are becoming more prevalent in the US. More people reported a migraine attack last year than in any prior year.

And perhaps more importantly, migraine attack potency is also on the rise.

Approximately 50% of migraine problems now fall under the “moderate to severe” category (compared to only 22% in 2004).

Topic #2

Limewash Paint

Limewash paint is made from slaked lime (calcium hydroxide) and water.

The product has a unique, matte finish that gives walls a soft, textured appearance.

Notably, limewash paint allows the underlying surface to breathe, which means that moisture can escape, preventing the buildup of mold or mildew.

Videos about limewash paint have over 30 million views on TikTok.

Interest in this product category can be partly attributed to the brand Bauwerk.

Searches for “Bauwerk limewash paint” have increased by 4x over the past five years.

What's Next

Limewash paint is part of the TikTok Interior Design meta trend.

As with many other markets, TikTok has become a popular marketing channel for interior design products.

In fact, the hashtag #interiordesign has over 44.3 billion views, showing that there is a prominent interior design community on the platform.

For example, “mid-century modern” is an interior design trend that has gone viral on TikTok. The hashtag for this design style has almost 1.1 billion views.

Another popular interior design trend is the “cottage core” design. Videos featuring this design style have over 18.7 billion views on the platform.

Topic #3

Shampoo Massager

Shampoo massagers are designed to stimulate and exfoliate the scalp while shampooing.

This product category is largely trending due to the fact that many believe that shampoo massagers can help stimulate hair growth (although this has not been confirmed by actual studies).

This product category is also trending across beauty TikTok (the #scalpmassager hashtag has over 90 million views on the platform).

Heeta and Maxsoft are examples of trending shampoo brush brands.

What's Next

Shampoo massagers are part of the Scalp Detox meta trend.

Searches for “scalp detox” have increased by 51% over the last 24 months.

A scalp detox refers to the process of using cleansers, moisturizers and other products to deep clean the scalp.

As with many other beauty trends, interest in scalp detox is mainly because this routine has gone viral on TikTok.

In fact, videos mentioning scalp detox have over 105 million views on the platform.

Scalp serums and scalp scrubs are two examples of trending scalp detox products.

Topic #4

Freelance Visa

A freelance visa is a specific type of visa that allows individuals to work independently in a foreign country.

Nearly half of the world’s workforce are now considered freelancers.

Freelance visas, besides offering location flexibility, also often provide a path to citizenship.

For instance, the German freelance visa program grants permanent residency after 5 years.

Dubai is an example of a country seeing massive growth in interest in their freelance visa program.

Search volume for “freelance visa Dubai” has grown by 467% over the past five years.

What's Next

Freelance visas are part of the Digital Nomad Visa meta trend.

Searches for “digital nomad visa” have increased by 3400% over the past five years.

And the hashtag #digitalnomad has over 4.3 million posts on Instagram. Many digital nomads are starting to choose their next destination partly based on that country’s visa requirements.

As of January 2024, 43 countries have a digital nomad visa program (compared to only three in 2020).

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

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(And long before we share them anywhere else.)

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Exploding Topics - ET: January 23rd 2024

Topic #1

Migraine Mask

What's Next

Topic #2

Limewash Paint

What's Next

Topic #3

Shampoo Massager

What's Next

Topic #4

Freelance Visa

What's Next

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

Older messages

ET: January 16th 2024

ET: January 9th 2024

ET: January 2nd 2024

ET: December 26th 2023

ET: December 19th 2023

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Exploding Topics - ET: January 23rd 2024

Topic #1

Migraine Mask

What's Next

Topic #2

Limewash Paint

What's Next

Topic #3

Shampoo Massager

What's Next

Topic #4

Freelance Visa

What's Next

Exploding Topics Pro Members SawThese Trends Over 12 Months Ago

Older messages

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Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago