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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Smart Feeder

Smart feeders automatically dispense food to pets on a schedule or through a mobile app.

This helps automate the process of scheduling meals and ensuring the pet eats the proper amount of food each day.

Interest in this product category is growing largely due to the brand Petlibro.

Searches for “Petlibro automatic feeder” have increased by 1800% over the past five years.

One popular smart feeder generates approximately $65K/month on Amazon.

What's Next

Smart feeders are part of the Pet Health Accessories meta trend.

The pet health market is estimated to be approximately $40B.

While pet drugs make up the largest share of this industry, health-related accessories are a fast-growing sub-segment.

Here are examples of trending pet health accessories:

Slow feeder bowls have a series of holes, walls, and shapes that purposely make it more difficult for a pet to eat.

Airtag collars allow pet owners to track a pet’s location using the Apple AirTag.

Elevated bowls are feeding bowls that help release pressure off a pet’s neck when eating or drinking.

Topic #2

Fluted Panels

Fluted panels are panels consisting of a series of carved vertical channels.

They are often used for decorative purposes, specifically as wall decor.

These panels imitate the look of natural wood. However, they are resistant to mold, water and termites.

Fluted panels are emerging as a popular decorative choice for TV walls.

(Searches for “fluted panel TV wall” have increased 300% over the last two years).

This design trend has also become popular on social media. Videos about fluted TV walls have over 263 million views on TikTok.

What's Next

Fluted panels are part of the TikTok Interior Design meta trend.

As with many other product categories, TikTok has also become a go-to marketing channel for interior design products.

In fact, the hashtag #interiordesign has over 42 billion views, showing that there is a prominent interior design community on the platform.

For example, mid-century modern is an interior design trend that has gone viral on TikTok. The hashtag for this design style has 1.2 billion views.

Another popular TikTok trend is the “cottage core” design. Videos featuring this design style have over 16 billion views on the platform.

Topic #3

Wide Toe Shoes

Wide-toe shoes are designed to accommodate individuals with wide feet or those who prefer more space in the toe area of a shoe.

Specifically, these shoes have a significantly wider and more spacious forefront area than standard shoes, which reduces the amount of pressure on the toes.

Wide-toe shoes are especially beneficial for individuals who experience problems like bunions, hammertoes, or overlapping toes.

One popular pair of wide-toe shoes generates approximately $165K/month on Amazon.

What's Next

Wide toe shoes are part of the Toe Adjustment meta trend.

More than 100 million Americans have bunions (making it one of the most common foot problems in the US).

And toe adjustments are receiving growing attention on social media.

In fact, videos about toe adjustment have over 7.9 billion views on TikTok.

Toe spacers are an especially fast-growing toe adjustment product.

(Searches for “toe spacers” have grown by 311% over the past five years).

Bunion correctors are another example.

TikTok videos about bunion correctors have over 2 billion views.

One highly-rated bunion corrector generates around $18K/month on Amazon.

Topic #4

Glycolic Acid Serum

Glycolic acid serums are known for their exfoliating and skin-renewing effects.

(Glycolic acid is a natural compound derived from beets, sugarcane and certain fruits).

The product is often used to exfoliate because it breaks down the bonds that hold dead skin cells together.

Videos about glycolic acid serums have over 29 million views on TikTok.

Interest in this product category is growing largely due to the brand The Ordinary.

Searches for “The Ordinary glycolic acid serum” have increased by 900% over the past five years.

One particularly highly-rated glycolic acid serum brings in approximately $22K/month on Amazon.

What's Next

Glycolic acid serums are part of the Glycolic Acid Skincare meta trend.

Glycolic acid is becoming an increasingly popular skincare ingredient because it has a small molecular size, allowing it to penetrate the skin more deeply than other acids.

Examples of trending products in this category include:

Glycolic acid lotions are typically thicker in texture than serums, making them better suited for people with more sensitive skin.

Glycolic acid moisturizers are particularly beneficial for those with dry or aging skin.

Glycolic acid sprays are typically lightweight and fast-absorbing, making them ideal for use alongside other skincare products, such as moisturizers.

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

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(And long before we share them anywhere else.)

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Exploding Topics - ET: December 26th 2023

Topic #1

Smart Feeder

What's Next

Topic #2

Fluted Panels

What's Next

Topic #3

Wide Toe Shoes

What's Next

Topic #4

Glycolic Acid Serum

What's Next

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

Older messages

ET: December 19th 2023

ET: December 12th 2023

ET: December 5th 2023

ET: November 28th 2023

ET: November 21st 2023

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Exploding Topics - ET: December 26th 2023

Topic #1

Smart Feeder

What's Next

Topic #2

Fluted Panels

What's Next

Topic #3

Wide Toe Shoes

What's Next

Topic #4

Glycolic Acid Serum

What's Next

Exploding Topics Pro Members SawThese Trends Over 12 Months Ago

Older messages

You Might Also Like

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago