10 years of changes to Google: Screenshots, Impact and now AI

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Three years ago, I started collecting screenshots of Google search results pages. I already had a bunch that I’d used for articles and presentations.

Here I’ve put them together, so you can see just how dramatic the changes are at Google.

No, the big trend is SEO isn’t about rankings.
The big trend is about clickthrough rates.
And the next trend is about AI’s impact on search.

Just flip through these screenshots and the changes are immediately obvious.

  • How much more visual are search results today?
  • How has the “video carousel” changed?
  • How different do Google Ads look
  • How have these changes affected traffic (I’ve added GA4 reports)

Some of the screenshots are deep cuts from the archives, including this gem from 2014:

At the end, I’ll share a list of 5 practical ways to adapt your content marketing and SEO.

BONUS:

Keep the faith, people! There is still hope.


Yes, please! Show me the evolution of Google search results →

 
 
In case you missed it:

Here's the recording from our lively wine and webinar on Tuesday. Wine & Webinar: 13 Things To Remove From Your Website Immediately Enjoy!
 
 
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