Wait… What do you mean the 37 hours I just spent carefully constructing my ultimate Notion productivity system is useless?

📰 News & updates

Cached webpages are dead: Google Search will no longer make site backups while crawling the web.

The SEO Starter Guide got a makeover: Google removed some sections (glossary, structured data, mobile-friendliness, and analyzing site performance), added new sections (common SEO theories and ideas), and compressed content.

🔝 SEO

Product page SEO: From having a clear page title to schema markup, Chris breaks down the anatomy of a well-optimized product page.

Free SEO plan template: Download a proven SEO plan based on how we do things here at Ahrefs.

How to use ChatGPT and Ahrefs together: The best use cases on how to export Ahrefs data and use ChatGPT for analysis. For example, you can export topics from Content gap and ask ChatGPT to create an optimized outline for you.

How to visualize Ahrefs data with ChatGPT: Patrick has been experimenting with visualizing Ahrefs data using GPT-4 and these are his results. He's provided use cases, prompts, and the exact data source, so play around with them!

SEO tactics for single-day live events: A playbook for major cultural events. I think it can be applied to your own events too, if you run them.

💻 Digital marketing

Marketing KPIs: To choose the right KPIs, you need to tailor them according to your role, focus on those you can influence, measure what you want to improve, and be realistic about what you can measure. Ryan breaks down core marketing KPIs for common marketing roles—and how to calculate them.

AI content is short-term arbitrage, not long-term strategy: For most businesses, the negatives of AI content will very quickly outweigh the positives. Simply put: You can’t build a brand off mediocre content and people don’t buy from junk content.

How to write usefully: Useful writing tells people something true and important that they didn't already know, and tells them as unequivocally as possible.

Till next time ;)
Cheers,