"Invest in brand, or pay more in CAC forever and ever."

Happy Friday!

On my mind this week: "Invest in brand, or pay more in CAC forever and ever."

As much as I want to take credit for this one, it was a friend's tweet that caught my eye.

However you slice it, third-party relationships (ie, PPC, sponsorships, etc) are short-term and first-party relationships (ie, your own brand, email list, etc) are forever. πŸ’«


New episode: Joe Rogan's Next Big Payday And Spotify Pivots On Distribution​

​Joe Rogan is resetting the market again with an incredible new Spotify deal. The eye-popping numbers may not even be the biggest factor here -- this may be Spotify signaling a strategic pivot.

Grab it on Apple Podcasts or wherever else you listen to podcasts -- and let me know what you think! πŸ™πŸΌ


Can I speak at an event in your city?

If there's something related to entrepreneurship, venture capital or healthcare happening in your neck of the woods, count me in! Hit reply and let's get the dates on the calendar ASAP. πŸ™πŸΌ

If you're around, I'd love to meet you IRL:

  • Sioux Falls, SD (Feb 15-16)
  • Lubbock, TX (Apr 3-4)
  • Albany, NY (Late April)
  • Vancouver, BC (June TBD)
  • Toronto, ON (June TBD)
  • St Louis, MO (Nov 11-12)

Bonus: if there's a good donut place in town, I bet I can pull at least one other angel along too.

Hit reply and let's talk!


That’s it for now, have a great weekend! (And see you in Sioux Falls next week, if you're around!)


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