Marketing Examples - 3-2-1: Marketing Examples is BACK!

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3-2-1: Marketing Examples is BACK!

Read on web

Hey — It's Harry.

I always get a little nervous writing the intro. Especially after a while.

I want it to feel like I just wrote it. Fresh bread. There's no formula for “fresh”. So I hack around 'til I read something back I like. Enjoy the newsletter.

Estimated read time: 2 minutes 35 seconds.

Before we begin... a big thank you to this week's sponsor.

• May 23rd, 2019. I sent my first newsletter.

• Today, there's tons of options. Only one is built for growth.

• Launch your next newsletter with beehiiv. First month is free.

Three Copywriting Tips

1/ Nearly all copy you write will benefit from more conflict

2/ Want to dominate the space?

Get off Photoshop. It never looks like the pdf. Stick it up against others. Which one do you read?

3/ One of these videos has eighteen million views

Take a guess.

Answer: How to Start a Speech

A good title makes a promise.

“Would you feel cheated if the content breaks the promise?”

That's when you have a good title.

Two short examples

1/ My new favourite agency ad

Most agency marketing looks something like this.

Search Intelligence's strategy is a little simpler.

1. Do great work

2. Share how you did it

3. Run as ad on founder's personal account

[1] [2]

Straight up steak on a plate. Who'd you want to work with?

An avatar in your inbox promising “qUaLitY LeAdS” or a founder giving a step-by-step breakdown of a 100 link client campaign in one take.

Fery tells me revenue is $2.7M up on last year. Probably coincidental.

2/ “Don't make me think”

There's ONE way to buy Athletic Greens.

You go on their homepage, you buy the welcome kit. Free shaker, free scooper, free delivery. Everything you need. One button to press. Idiot proof.

But options are harmless, right? You'd rather a choice.

Let me remind you of Trout & Reis's first immutable law of branding.

“The power of your brand is inversely proportional to its scope.”

Imagine AG1 mango. Or strawberry kiwi. Different sizes. Stick packs. “Let's make a bar”. Now it's just another nutrition company.

But when Huberman et al. say “Drink AG1” it sticks. Don't make me think.

One Favourite Tweet

* * *

Copywriting course update. I'm working on it everyday. It's my only focus. Hold on. It'll be worth it.

Finally. If you enjoyed the issue (or missed the newsletter) do reply. It's motivating. If you don't you can unsubscribe here.

See you next Monday — Harry

PS — Song of the week

P.P.S — Want to sponsor next week? Stats here. Email me.

Thanks to my brother Tom for helping edit.

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Marketing Examples - 3-2-1: Marketing Examples is BACK!

Older messages

Marketing Examples is NOT back

3-2-1: Punchiness, Pain Points, Press “B”

3-2-1: Anti-clickbait, 19% Conversion, Cross it out

3-2-1: The Perfect Offer, 8,260 Replies, Verb Tips

3-2-1: The Perfect TikTok, One Star Reviews, Copywriting Tips

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