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How to measure landing page success in GA4

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A lot of marketers measure conversion rates.
Some marketers measure conversion rate per landing page.
Very few marketers measure conversion rate per landing page by mobile and desktop.

But this is the report that instantly shows your lowest performers. This is what it looks like:
It’s especially valuable for marketers who use paid traffic sources, PPC and paid social. I’ve shown this to clients who immediately turned off low-performing campaigns, saving tens of thousands of dollars with no impact on real demand.

It’s a GA4 exploration. This article has the step-by-step process for creating it. It also has a video that goes through the steps in detail.

We’ve added a few things that can help you improve your landing pages if you’d like to give them a second chance:

  • Our 10 best practices for campaign landing pages
  • The AI prompt that audits your landing pages for you. It tells you exactly which changes are likely to improve performance. It’s kinda fun. It’s a little bonus we added at the end.

But here is the most important message in this article by far:

Stop tracking campaign conversion rates.

Start tracking campaign conversion rates per landing page for mobile and desktop.

Yes, show me how to make the GA4 report that shows my lowest-performing landing pages →
 
 
Want to get better at GA4?

Join us for a live webinar with Analytics expert Dana DiTomaso on February 27th at 5pm CT.

 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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This report shows your lowest-performing landing pages

Monday, February 19, 2024

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