I’ve been getting a lot of requests lately from companies looking to hire for newsletter roles: Newsletter editors, growth leads, heads of sales. So I wanted to mention: If you’re hiring, I’ve been building a directory of qualified candidates who are looking for jobs in the newsletter space. Right now, there are more than 90 great email candidates in the Inbox Collective job directory!

For employers, it’s free to join, and free to post jobs there. If you’re hiring, join here.

And if you’re looking for a new job, you should apply to be listed in the directory. Here’s the link to sign up.

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this winter are presented by beehiiv, an all-in-one newsletter suite with built-in growth and monetization tools. Start your journey with beehiiv today, absolutely free — no credit card needed.

Two Things To Know Before Launching Your Newsletter

There’s a misconception that if you run a newsletter, you need to have everything figured out at the start. If you know what your business model will look like, or if you’ve got a clear growth strategy, that’s great — it’ll serve you well as you build.

But what do you actually need to know on Day 1? I’d argue that you really only need to know two things:

Who your audience is
What your newsletter will do to bring value to that audience

It sounds basic, but so many newsletters struggle because they don’t have clear answers to these two points.

Let’s dive in and figure out the answers to help you build the best possible product. Get the guide here →

All of stories we publish this winter are presented thanks to beehiiv, an all-in-one newsletter suite built by the early Morning Brew team. It’s fully equipped with built-in growth and monetization tools, no code website and newsletter builder, and best-in-class analytics that actually move the needle.

Some of the top newsletters in the world are built on beehiiv. You can try beehiiv for free, with no credit card required. Get started with Beehiiv today.

*This content has been promoted by our partners*

In case you missed it...

The Newsletter Conference is coming to NYC on May 3, 2024. I’ll be there giving a talk — and I hope you’ll join me! Just this week, they’ve announced even more speakers, including Chenell Basilio of Growth in Reverse, Jenny Rothenberg of Smooth Media, and Matt McGarry of GrowLetter. (Plus, by popular demand, publishers can now buy a bundle of tickets together at a discounted rate.) See the rest of the speaker lineup here — and get your tickets via this link!

A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.

What are email platforms doing to make emails more accessible? Nathália Pandeló Corrêa took a closer look.

💌 Did a friend forward you this newsletter? Sign up for Inbox Collective’s weekly newsletter here.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍝 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.

✍️ Looking to hire or be hired? Join the Inbox Collective talent collective.

Having trouble viewing this email? You can see an HTML version of this newsletter here.

No longer want to receive our newsletters? That’s OK! You can unsubscribe here.

Inbox Collective LLC

400 E 55th St

New York, NY 10022-5156

Add us to your address book

📬 No. 23 | Two Things Every Newsletter Needs to Know

Two Things To Know Before Launching Your Newsletter

In case you missed it...

Older messages

📬 No. 22 | Let’s talk A/B testing

Announcing... The Newsletter Conference!

📬 No. 21 | Lessons From 30+ Years in Newsletters

Dine & Deliver is back for 2024!

📬 No. 20 | Newsletters Lessons With David C. Baker

You Might Also Like

Friday Sales: Half-Off Eberjey and $99 Salomons

Google sets long-term plan to exit Seattle’s Fremont neighborhood, consolidate in South Lake Union

Miniature Donkey, Father-Daughter Dance, and a Baby Rescue

Finally, some good news

It’s a great moment for startups — with one caveat | Microsoft retiring Skype

SMA*SH

DOGE is operating in near-total secrecy. We’re about to break it wide open.

TFGIF: ♻️ In Trumpland, it ain’t easy being green

☕ Wait and DTC

Debunking some myths about Tangle (and me).