GrowthHackingIdea - Mind-blowing simple trick (535% ROI)

Today's hack
Delay your retargeting pixel for 45 seconds to turn unprofitable ads into a 535% ROI! (case study)

Justin Brooke from IMScalable shared one of the most awesome tricks ever released on GHI: it is simple + actionable + generates huge impact.


For one client, Justin collected a 1.6 million size audience via a retargeting pixel.

But when they tried running ads to these 1.6 M people, they lost money.


One day he got the point.

As with the majority of websites on the internet, this client had a 78% bounce rate.

78% of people were not interested in the website but were added to a retargeting audience. But how to remove them?


An idea came up.

What if the pixel will save a user into a retargeting audience only after he spends at least 45 seconds on the site?


So they ran this test. All of a sudden their ads became hugely profitable: for every $1 Justin’s client spent on retargeting, he was making $6.36 back - that's a 535% ROI!


If you have a developer on your team, it's a simple task for him to delay retargeting pixels for 45 seconds.


If you don't have one:

1. Copy your Facebook pixel code, but only the part that is between <script> and </script> tags.

2. Place your Facebook pixel code into this updated code:


<!-- Start of the new delayed Facebook pixel code -->

<script>

setTimeout(function(){


Place your Facebook pixel code here instead of this bold text


}, 45000);

</script>

<!-- End of the new delayed Facebook pixel code -->


3. Place this new delayed code on your website.

4. Make a ton of money :).

Source: imscalable.com


Cheers,
Charlie Patel ;)

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