GrowthHackingIdea - Mind-blowing simple trick (535% ROI)
Justin Brooke from IMScalable shared one of the most awesome tricks ever released on GHI: it is simple + actionable + generates huge impact.
For one client, Justin collected a 1.6 million size audience via a retargeting pixel.
But when they tried running ads to these 1.6 M people, they lost money.
One day he got the point.
As with the majority of websites on the internet, this client had a 78% bounce rate.
78% of people were not interested in the website but were added to a retargeting audience. But how to remove them?
An idea came up.
What if the pixel will save a user into a retargeting audience only after he spends at least 45 seconds on the site?
So they ran this test. All of a sudden their ads became hugely profitable: for every $1 Justin’s client spent on retargeting, he was making $6.36 back - that's a 535% ROI!
If you have a developer on your team, it's a simple task for him to delay retargeting pixels for 45 seconds.
If you don't have one:
1. Copy your Facebook pixel code, but only the part that is between <script> and </script> tags.
2. Place your Facebook pixel code into this updated code:
<!-- Start of the new delayed Facebook pixel code -->
<script>
setTimeout(function(){
Place your Facebook pixel code here instead of this bold text
}, 45000);
</script>
<!-- End of the new delayed Facebook pixel code -->
3. Place this new delayed code on your website.
4. Make a ton of money :).
Source: imscalable.com
Cheers,
Charlie Patel ;)
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