We ran multiple tests to find the perfect email length... here are the results

We recently ran multiple A/B tests to find the perfect email length.

Here’s what we learned:

• Emails containing 100 to 249 words consistently got the highest click rates (above 3.5%) in our experiments.
• Next came emails with 99 words or less and emails with 250 to 459 words.
• Emails over 500 words performed the worst, with click rates under 1%.

Interestingly, shorter emails up to 99 words performed much better on our own list than when we tested them with 26 companies in different industries.

This shows how important it is to run your own tests. What works for me may not work for you.

​For help with your email strategy, contact my team. They can set up experiments, track the results, and come up with the right approach for your audience.

Cheers,

Neil

PS: Testing and tracking is the lifeblood of marketing. You can analyze the performance of your paid campaigns with my free Ads Grader tool.