A confession: I screwed up last week.

I published a story in the last newsletter that’s one of my favorite pieces ever written for the site. I think it’s an incredibly useful story about how to understand your audience and how to identify the exact way you can serve them through your newsletter.

But the headline on it — “Two Things To Know Before Launching Your Newsletter” — made a lot of you think that it was for newsletter beginners. Most of you aren’t beginners, and understandably, you didn’t click.

This story is, so far, the worst-performing story we’ve published in the past year.

I wrote a mediocre headline, and I’m hoping you’ll give the piece another shot.

So I’ll try this again: Want to know how newsletters like TheSkimm target a specific audience? Or how brands like The Atlantic identify exactly what to include in their newsletter — and how to promote them? Then I think you’ll learn a few things from this story.

—Dan (say 👋 via email or LinkedIn)

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Finding Sanity While Building a Newsletter: A Conversation With Indian Creator Tanmoy Goswami

Today, we’re launching a new, regular series here at Inbox Collective: The International Inbox, where we’ll share stories from newsletter operators all around the world, and learn what makes sending newsletters in their country so unique.

One of the fun things about my job has been getting the chance to work with newsletters all around the world. In every country I’ve had the opportunity to work in, from Brazil to Germany, from South Africa to Malaysia, I’ve learned something new. Every country does things a little differently when it comes to newsletters.

Content, growth, monetization — the platform doesn’t change, but many other things do.

For the first edition of The International Inbox, we’ve got a real treat: Claire Zulkey talked with Tanmoy Goswami, an India-based creator, about his newsletter, Sanity.

Inside, you’ll learn:

Why monetizing a newsletter in India is so challenging.
How Tanmoy listened to his audience and decided to do less.
Why audience surveys can be a double-edged sword.

I think you’ll really enjoy this one. Read the interview →

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In case you missed it...

“All newsletters are personal.” “Don’t automate relationships.” And 13 other newsletter lessons from CJ Chilvers.

What is BIMI — and should you set it up for your newsletter? (If you’re a large brand, the answer should probably be “yes.”) Here’s what you need to know.

If you’re running a non-profit, you might be making these common mistakes with your email strategy.

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📬 Want to work with Inbox Collective? Here’s how I can help you.

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📬 No. 24 | Introducing… The International Inbox

Finding Sanity While Building a Newsletter: A Conversation With Indian Creator Tanmoy Goswami

In case you missed it...

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📬 No. 23 | Two Things Every Newsletter Needs to Know

📬 No. 22 | Let’s talk A/B testing

Announcing... The Newsletter Conference!

📬 No. 21 | Lessons From 30+ Years in Newsletters

Dine & Deliver is back for 2024!

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