GrowthHackingIdea - Hamburger menu A/B test
James from Exisweb shared his interesting experiment that he ran among 240,000 unique mobile visitors.
He A/B tested a famous list icon (hamburger) -
vs.
Word "MENU" -
Result:
The MENU button was clicked by 20% more unique visitors than the HAMBURGER button.
Source: exisweb.net
Cheers,Charlie Patel ;)
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