Why podcast companies are investing in AI-generated podcast translations despite questionable quality

While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet.
March 05, 2024

Why podcast companies are investing in AI-generated podcast translations despite questionable quality

While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet.

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Ivy Liu
While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet.

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This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser.

Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns.

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Major marketers are looking to deepen the ties between Madison Avenue and Hollywood following the success of recent brand and entertainment efforts.

While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024.

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Zola’s latest endeavor, a new baby registry service, favors a word-of-mouth strategy over shelling out ad dollars to acquire new customers.

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User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world.

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The VCT Team Capsules represent the first time Riot Games has opened up an in-game revenue share opportunity to every team participating in one of its esports.

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With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies.

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