♦️ How to give customers the right reason to choose you
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♦️ How brand values actually build a winning brand
Wednesday, December 20, 2023
How McKinsey became McKinsey, why a bank said they love their clients because of their money, and how to use values to build a winning brand
♦️ Why simple brands win (and how to become one)
Tuesday, December 5, 2023
How Five Guys went from 5 locations to 1700+ without advertising, how a brand charges 10x for vitamins, and why simple brands win
♦️ How to create growth from non-obvious demand
Friday, November 17, 2023
How KitKat became a worldwide brand and how Rolex became Rolex...
♦️ Why great brands are built in details (and how to nail it)
Friday, November 10, 2023
And how Ritz-Carlton became a luxury icon.
♦️ How a simple focus shift saved T-Mobile (and how to do the same)
Saturday, October 28, 2023
In 2010, T-Mobile executives had one question in mind: “How can we salvage the assets before things get even worse?”
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Monday, April 29, 2024
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