Reddit looks to build out sales efforts, ad offerings ahead of IPO

Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion.
March 06, 2024

Reddit looks to build out sales efforts, ad offerings ahead of IPO

Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion.

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Top Stories
Ivy Liu
Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion.

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Targeting attention requires a top-to-bottom effort by brands and agencies.

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This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.

If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy.

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Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes.

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Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers.

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While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet.

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This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser.

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Why podcast companies are investing in AI-generated podcast translations despite questionable quality

Tuesday, March 5, 2024

While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet. March 05, 2024 PRESENTED BY Why podcast

Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox Uncertainty

Monday, March 4, 2024

With companies diverting resources to adapt to the sandbox, there's less room for innovation within their own technologies. March 04, 2024 PRESENTED BY Ad tech's multi million-dollar quandary:

Ad tech’s take: early reactions to Google’s third-party cookie demise

Friday, March 1, 2024

Two months into Google's grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. March 01, 2024 Ad tech's take: early reactions to Google's third-party cookie

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