[SaaS Club] From SaaS Founder Fatigue to Focused Growth

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

RightMessage: From SaaS Founder Fatigue to Focused Growth

In 2017, Brennan and his co-founder decided to turn a JavaScript library Brennan had built into a full-fledged SaaS product.

They managed to raise $500K, thanks to Brennan's existing network and relationships with people like Nathan Barry, founder of ConvertKit.

The product launched in early 2018 and quickly grew to $35K monthly recurring revenue (MRR) within the first year.

However, the founders soon started experiencing problems.

Firstly, customers were struggling to implement the product and didn't have the pre-existing data that the product needed.

Secondly, the founders hired too quickly, leading to a high burn rate and eventually running out of money.

As a result, the business stopped growing and struggled to get new customers, forcing the founders to downsize the team.

The lack of progress drove both of the founders to lose motivation. And over the next year revenue plateaued and then began to decline.

Taking a leap of faith, Brennan used his personal savings to buy out his co-founder and started to focus on rebuilding the business.

He narrowed his target market to online creators. 

And by offering personalized onboarding to land influential customers and build credibility, Brennan has managed to start turning things around. 

After years of stagnation and decline, the business is growing again.

In this episode, you'll learn:

• How Brennan overcame stagnant growth and demotivation by narrowing his focus to a specific niche and rebuilding his product.

• Why doing things that don't scale, can be a powerful strategy for reigniting growth in a struggling SaaS business.

• How leveraging founder relationships and targeting influential customers can unlock growth opportunities for your startup.

• What strategies Brennan used to lower friction for new customers and expand his top-of-funnel, leading to a resurgence in growth.

• Why building a business aligned with a desired lifestyle and making time for passions are essential for long-term founder success.

I hope you enjoy it.

Listen to the full podcast episode

 🚀 Accelerate Your Journey to a 6-Figure SaaS

Struggling to grow your SaaS business to $10K MRR? Success at this stage requires a solid plan, the right tools, and help when you need it.

SaaS Club Launch is a 3-month coaching program tailored to give you the strategy, tools, and know-how to accelerate your journey to $10K MRR.

Join a small group of serious (and awesome) early-stage founders who are building sustainable SaaS businesses. Together, you'll support each other's journey with insights and encouragement.

Learn more and apply to join here

📗 Book of the Week

This week's books recommendations is:

Badass: Making Users Awesome by Kathy Sierra

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

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P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Launch: Join an awesome mastermind group of early-stage SaaS founders supporting each other to 6-figures in revenue and beyond.

2. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.

3. SaaS Club Accelerate:  Want to work directly 1:1 with Omer? Apply for a free strategy session.