GrowthHackingIdea - 15% more sign-ups [study]

Today's hack
“Competitor Alternative” pages convert into signups around 15% better [study]

Groove created a series of standalone “Competitor Alternative” Pages (the comparison against Zendesk, Desk and Email).

Results:
Visitors who land on the Zendesk Alternative page are about 15% more likely to sign up to their product.

Bonus results:
The pages have had massive SEO benefits as prospects search for alternatives to the software they hate.

Source: www.groovehq.com


Cheers,
Charlie Patel ;)

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