GrowthHackingIdea - 15% more sign-ups [study]
Groove created a series of standalone “Competitor Alternative” Pages (the comparison against Zendesk, Desk and Email).
Results:
Visitors who land on the Zendesk Alternative page are about 15% more likely to sign up to their product.
Bonus results:
The pages have had massive SEO benefits as prospects search for alternatives to the software they hate.
Source: www.groovehq.com
Cheers,Charlie Patel ;)
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