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It’s 🥥 Coconut Torte Day, Reader... It’s just such a pretty-looking cake!

In today’s edition:

• Today's 👉 Tip of the Day is for content analysis

• A brand marketer’s next 👣 steps

• Google business listings + 💬 social media

• TikTok 🖼️ photos

• 📣 Additional industry news from Meta, Pinterest, and more

Want some help analyzing your social media content performance and coming up with an improved content strategy?

Enlist Your AI Chatbot Assistant

Let’s say you want to analyze your Instagram posts. Open Facebook Business Suite and download a CSV file of the posts in the timeframe you want to look at.

Next, upload that CSV file to your chosen artificial intelligence (AI) chatbot assistant and give it this prompt:

"Act like a content strategist and specialize in Instagram. Analyze the CSV file. Tell me what's working and not working, and give me a 30-day content strategy for Instagram."

Today's tip is inspired by Nicky Saunders, a featured presenter in the Social Media Marketing Society.

Your Path to Better Marketing Starts Here…

The Social Media Marketing Society is a trusted resource for new marketers and seasoned pros. When you join, you get instant access to a library of over 100 marketing trainings. Each month we add two new trainings. You also get access to a community of over 1,000 marketers who are there to help support and guide you. 

As a valued newsletter subscriber, you'll save an extra $100 on your annual membership when you join today. Your discount will automatically be added at checkout if you use the link below. 

Yes, I want to improve my marketing.

How to Become the Face of the Brand You Market

Are you tasked with becoming the face of the brand you’re marketing?

It makes sense. People connect with people, not just logos or companies. By putting yourself out there as the driving force behind your brand, you can establish trust and build stronger relationships with your target audience.

Even if customers won't always interact with you directly, they need to know there's a real person behind the brand. This is especially important for small to mid-sized companies.

Putting yourself out there can feel intimidating. Many people worry about looking perfect or saying the wrong thing. Remember, your audience wants to see the real you, flaws and all. 

Don't let tech hold you back, either. While it may seem daunting at first, there are user-friendly tools available. Start simple and improve your skills over time.

Creating Content That Showcases You

Showing your authentic self is key to connecting with your audience: share your personality, quirks, and sense of humor. At the same time, you’ll need to maintain a level of professionalism appropriate for your industry and brand image. As you move forward, you’ll find a balance that feels right for you. 

You don't always have to show your face, either. Sharing personal stories, experiences, or thoughts related to your brand can be just as effective for letting people get to know the real you behind the company.

Experiment with these different types of content to see what resonates with your target audience:

• Personal posts or stories that relate to your brand

• Short videos sharing your insights on industry topics

• Podcast episodes featuring your thoughts on your brand's niche

• Blog posts expressing your unique perspectives

Whatever you choose, your aim should be to create content that demonstrates your industry knowledge while also allowing your personality to shine through. You can even leverage content you've already created, like webinars or live videos, to efficiently produce more content showcasing you.

Finally, make sure to include clear calls to action in your content. Direct people to take the next step, whether it's signing up for your brand's newsletter, following your company on social media, or making a purchase.

Measuring Your Impact

To gauge if your personal branding efforts are working, look for signs of engagement:

Are people commenting on or sharing your content? 

Are you getting direct messages from interested customers?

When you make a brand-related offer, do people say they've been following you?

Becoming the face of your brand as a marketer takes courage and effort, but the payoff is worth it. By connecting with your audience on a human level, you'll build a loyal community and attract more customers who resonate with you and your brand's values. Start putting yourself out there today—your brand will thank you!

Today's advice is provided with insights from Sarah Scott.

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🗞 Social Posts in Google Business Listings: Google has introduced a new feature within its business listings in Search, which displays recent social media posts from connected profiles. The new sub-section, "Social Media Updates," showcases the latest posts from linked social apps, including Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and X/Twitter. Business owners can connect these accounts via their Google Business dashboard, and the social post previews are automatically populated based on the linked profiles. Source: Social Media Today

🗞 Meta Advantage Updates: Meta is enhancing its Advantage suite to help advertisers drive performance through video. Key updates include: automatic video ad optimization for Reels and mobile apps; importing videos for Advantage+ catalog ads; using Advantage+ creative with Advantage+ catalog campaigns; expanding Shops ads integrations and introducing them to Partnership ads; new dynamic tools like Reminder ads, promo code highlighting, and ads with product tags; collaborative ads with Advantage+ shopping campaigns; Advantage+ catalog ads with omnichannel reporting. Source: Meta

🗞 Pinterest Search Feature: The platform is introducing a groundbreaking feature called body type ranges, which allows users to personalize their search results for women's fashion and wedding ideas by self-selecting the body types they wish to see. When users search for women's fashion or wedding inspiration, they will be presented with a visual prompt to choose from four body type ranges, enabling them to receive tailored search results that better align with how they perceive themselves. As part of the launch, Pinterest will showcase several size-inclusive brands on its search landing page. Pinterest plans to expand this feature later this year, including its application to men's fashion. Source: Pinterest

🗞 TikTok Monetization: TikTok is expanding its Effect Creator Rewards monetization program to 33 additional regions, bringing the total number of supported regions to 53. The platform also lowered the payout threshold, requiring creators to use an effect in 100K qualified videos within 90 days to start earning rewards. This is a significant reduction from the initial requirement of 500K videos when the program first launched last year. Furthermore, TikTok is updating its payout model, with only effects used in qualified public videos being eligible for rewards. Finally, TikTok is moving away from a flat fee model. It will now follow an RPM (revenue per mile) model, where creators collect rewards based on the total qualified videos that used their effect within the first 90 days. Source: TechCrunch

🗞 TikTok Photos: The platform appears to be gearing up to launch a new app that could potentially rival Instagram, according to recent findings by The SpAndroid. The backend code of TikTok reveals a welcome message suggesting that users will soon receive prompts encouraging them to share still images in the new app. This development follows TikTok's introduction of a dedicated "photo mode" for still images in-stream in 2022, allowing users to share carousel posts of images that automatically display in sequence, accompanied by music that viewers can swipe through at their own pace. Source: Search Engine Land

Did You Know?

Goldfish don’t have a stomach. That’s why they need to eat often and in small amounts.