Orbit Media - The best SEO reports are in GA4

SEO isn’t just about rankings. It’s about traffic. And your traffic data is in GA4.
SEO isn’t just about traffic either! It’s about leads. And your conversion data is in GA4.

So the best SEOs go beyond the typical ranking reports. They don’t just rely on the SEO tools. They think about the quality of traffic and the bottom line impact.

They look at the post-click performance of SEO. They look at engagement and conversion rates for organic traffic. They look at the actual lead generation impact of their SEO efforts!

Here is a guide (and video) for using GA4 to measure the impact of SEO and find insights that can lead to actions for better results through organic search traffic.

The article and video are a set of step-by-step instructions that show exactly how to create each report. Here’s an example:

Very interesting, isn't it? I apologize for not writing this article sooner!

Here are the GA4 reports you’ll learn to create:

How to track changes to topline search traffic over time
How to track changes to search traffic at the page level
How to check the conversion rate for visitors from search engines
How to track the lead generation conversion rate for organic traffic
How to check the conversion rates for organic visitors for each landing page ← some of the best insights are in this report

We’ll do it all using the basic Google Analytics reports, filters and standard metrics. No need for BigQuery, Looker Studio or fancy GA4 explorations.

As a bonus, at the end, I show how to have GA4 email you if there is a drop in organic traffic. It’s a "custom insight" with email notifications turned on.

Yes, please. Show me the 7 SEO reports in GA4 →

Orbit Media - The best SEO reports are in GA4

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