GrowthHackingIdea - 3x higher open rate

Today's hack
An email with a one-word subject "Changes" generated 3x higher open rate [case study]

Hey there,

Susan Su from 500 Startups sent an email to their 48K subscribers that resulted in a 3-4 times higher open rate within 24 hours of sending (from the usual 16-22% to 66 percent).

And you know what the secret was?

That magical email had a one-word subject "Changes".

Source: e.growthhackingidea.com


Cheers,
Charlie Patel ;)

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