Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.”
March 20, 2024

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Google's DV 360 and The Trade Desk are DRAX Direct's launch partners, a development the entertainment giant is characterizing as a "landmark agreement."

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  • Just announced: Digitas and Critical Mass are among this year's Digiday Media Buying and Planning Awards finalists. Check out the full list here.
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  • Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. Sponsored by Klaviyo.

Top Stories
Ivy Liu
Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.”

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LinkedIn has steadily moved away from being a conventional professional network to becoming a content recommendation engine.

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How Roundel Media Studio helps brands with data-informed campaign management

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Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations.

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This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.

Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers.

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Fortune is setting down roots in Europe through several new leadership hires.

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Since RMNs need to serve as many advertisers as possible, they must be fluent in as many identity currencies as possible.

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As Nvidia’s GPU Technology Conference kicked off this week, agencies are getting a sense of how much computing and artificial intelligence will grow in the next few years – and what that could mean for the advertising industry.

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