1. Home
  2. Discover
  3. Business
  4. Digiday

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.”
March 20, 2024

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Google's DV 360 and The Trade Desk are DRAX Direct's launch partners, a development the entertainment giant is characterizing as a "landmark agreement."

Additional coverage:

Other things to know about
  • Just announced: Digitas and Critical Mass are among this year's Digiday Media Buying and Planning Awards finalists. Check out the full list here.
  • Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Sponsored by Bango.
  • Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. Sponsored by Klaviyo.

Top Stories
Ivy Liu
Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.”

howdy!
LinkedIn has steadily moved away from being a conventional professional network to becoming a content recommendation engine.

SPONSORED BY

 Logo
How Roundel Media Studio helps brands with data-informed campaign management

img
Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations.

howdy!
This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.

Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers.

howdy!
Fortune is setting down roots in Europe through several new leadership hires.

Advertisement

Since RMNs need to serve as many advertisers as possible, they must be fluent in as many identity currencies as possible.

howdy!
As Nvidia’s GPU Technology Conference kicked off this week, agencies are getting a sense of how much computing and artificial intelligence will grow in the next few years – and what that could mean for the advertising industry.

howdy!
A catch-up on all things third-party cookies.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Special report: The third-party cookie primer

Tuesday, March 19, 2024

A catch-up on all things third-party cookies. March 19, 2024 PRESENTED BY Special report: The third-party cookie primer In our latest special report, we provide a catch-up on all things third-party

How brands like Dagne Dover and Andie Swim are growing revenue with personalized experiences

Monday, March 18, 2024

Why data activation is unlocking omnichannel revenue growth for brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Monday, March 18, 2024

Some of TikTok's advertisers are considering whether advertising puts them at risk. March 18, 2024 PRESENTED BY While advertisers are playing it cool, they're hesitant to unleash their budgets

Please confirm your Digiday email preferences

Sunday, March 17, 2024

Thank you for signing up for the Digiday Daily Newsletter. Please click the button below to confirm your preference. As a reminder, the Digiday Daily Newsletter will be delivered each weekday morning

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

Friday, March 15, 2024

These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold. March 15, 2024 PRESENTED BY With UTA, Michael Kassan

You Might Also Like

Low competition niches with high traffic potential

Friday, July 26, 2024

1.2 million visitors with a DA of 9!? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Mindsnack Ep. 6 - 4 Things That Have Helped Me

Friday, July 26, 2024

do these things. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

SearchGPT Announced! (The End of Google?)

Friday, July 26, 2024

​ Yesterday, OpenAI announced SearchGPT, an AI-powered search engine that is a direct competitor to Google search. What does that mean for Google? What does it mean for publishers? This is the first

🎙️ Find That Pod #272

Friday, July 26, 2024

Let's discover some awesome podcasts together. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Temu may be a worthy Amazon competitor after all [Crew Review]

Friday, July 26, 2024

Q4 is approaching fast. Take advantage of the sales season and get more funding for your e-commerce business. We'll show you how on July 30, 2024 at 9:30 AM (PST). Hey Reader, It may not have the

Bitcoin 2024: All Eyes on Nashville

Friday, July 26, 2024

Marathon Digital Goes Full HODL with $100M Buy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Awards: One week left to submit your entry

Friday, July 26, 2024

Have your work viewed by judges from Google, Chipotle and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You don’t need more capital, Reader. [Webinar]

Friday, July 26, 2024

Hey Reader, Most successful online entrepreneurs have taken risks, ie, loans, to scale their businesses to the next level. But how do you know when to borrow more money and when to hold off? This July

Influence Weekly #347: TikTok’s Secret Plan To Shake Up European E-commerce: What 40 New Hires Reveal

Friday, July 26, 2024

A Fashion Influencer Sues, Alleging a Creator Copied Her 'Aesthetic ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Weekly Dose of Optimism #104

Friday, July 26, 2024

HIV Prevention, AI Tsunami, Statecraft, GLP-1 Again, Olympic Exoskeleton ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏