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Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.”
March 20, 2024

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Google's DV 360 and The Trade Desk are DRAX Direct's launch partners, a development the entertainment giant is characterizing as a "landmark agreement."

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Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.”

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Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations.

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This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.

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Fortune is setting down roots in Europe through several new leadership hires.

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Since RMNs need to serve as many advertisers as possible, they must be fluent in as many identity currencies as possible.

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As Nvidia’s GPU Technology Conference kicked off this week, agencies are getting a sense of how much computing and artificial intelligence will grow in the next few years – and what that could mean for the advertising industry.

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