How digital marketers are accelerating revenue with customer data

While consumers are increasingly desiring personalization, marketers need help to deliver such experiences. Part of this is due to a misunderstanding of the term — it’s not simply about incorporating a customer’s first name in an email; it’s about closing the gap between the data collected and driving customers to purchase. 

In this new guide from Klaviyo, learn how digital marketers are building marketing platforms to create the best method for collecting and activating customer data to drive conversions in a personalized manner at scale. Download it to learn more about: 

• How marketers are consolidating data from multiple sources and across channels
• How and why marketers are incorporating both real-time and historical data
• How automation and templates are saving marketers time

Sponsored by Klaviyo

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