GrowthHackingIdea - +1000% to signups [Framework]

Today's hack
The framework "Attention - Interest - Action" increased signups by 1000% [study]

Divide your page visually into 3 different zones:
1. Attention - this zone should drive 100% of the initial attention of users.
2. Interest - this zone should be the second thing people notice.
3. Action - This one should be at the end of what people see.

In order to make sure users follow your zones in the right order, install heatmap for your website.

Case study

The CEO of Sidelines analyzed Heatmap and noticed that the greatest attention was captured by the Action zone. Conversions into signups were 5%. Then he changed his landing page to follow the "At -> In -> Ac" Framework.

His conversion was boosted by 1000%.

Source: www.simplifyinginterfaces.com


Cheers,
Charlie Patel ;)

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