Digiday - Full funnel creator strategies for 2024

Creators produce highly beneficial content for all brands, giving marketers access to new audiences, driving sales conversions across campaigns and unlocking long-term creator partnerships. 

However, as the roles of creator content in the marketing mix expand and brands increase their investments in influencer, UGC and other types of creator content, some need help to achieve value and impact throughout their sales funnel. 

Join Lindsay Jerutis, general manager at Collective Voice, Cathy Chen, vice president of growth marketing at Saks and Shana Draugelis, founder and content creator at The Mom Edit, on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator strategies that address the whole funnel, proving ROI, the halo effect these tactics provide and more. 

Register for this virtual event to learn: 

• How The Mom Edit and Collective Voice’s creator content strategy drove sales and positive ROI for Saks
• How to balance brand guidelines and creator expression for impactful campaigns
• Highlights from Collective Voice’s creator survey to gain insights into how creators are approaching content creation for brands

Sponsored by Collective Voice

Can't make it? Register and we'll send you an on-demand recording.