Wiz of Ecom - How to realistically make $1,000 online

Everyone and their grandmother is selling their business model online.

They can defend it from dusk to dawn because it’s all they’ve ever done.

But they can’t fool me because I’ve done plenty of them myself.

And since you’re subscribed to this newsletter, you can be sure they won’t fool you either.

I built an Instagram empire, SaaS brands, and eCom brands.

I didn’t just “try” these business models.

I succeeded in each and every one of them.

I’ve gone from 0 → 7 figures → 0 → 7 figures time and time again with multiple different businesses.

But if I had to restart again, there’d only be one business I’d start.

No, I wouldn’t do SaaS. It’s too time-consuming and expensive.

No, I wouldn’t do eCom. Requires you to juggle dozens of roles.

No, I wouldn’t do Sales. You only learn 1 high-income skill.

If I was to optimize my past for the most efficient path to learn actual business skills while maximizing profits in the least amount of time,

I’d start a marketing agency by learning high-income skills.

The foundations of every path in life is about skills.

You turn 18 and you have 2 main routes:

Route 1 - University:
- You study skills → You get a degree proving you know the skills → Get a job where you use the skills → Move up the corporate ladder as your skillset improves
Route 2 - High Income Skills:
- You learn skills → You sell skills to businesses → Deliver amazing results → Use your skills to go from freelancer to business owner & get paid more

Regardless of the route you choose it’s all about skills.

The difference is — at university the skills takes years to learn — whereas high-income skills take months to learn and you make much more money with them.

Our goal is to find the high-income skills that are in-demand.

There’s high-income skills for every industry in the world but in this email we’re focusing on digital marketing skills so you can work online.

There’s different types of these skills you can master.

There are:

1. Non-negotiable skills:

- Copywriting: The art of selling through written words
- Sales: The art of selling through spoken words

Copywriting and Sales are 2 sides of the same coin and are required for every business to be profitable.

If a storm hits your business and shit hits the fan, you can always fall back on these 2 skills to get the ball rolling again.

2. Variable Skills

- Website Creation
- Content Writing
- Email marketing
- Social Media Management
- And much more, just google or ask ChatGPT for a list of high-income digital marketing skills

These variable skills are paired with copywriting & sales for agency success.

You can learn all of these skills inside of TheUtopia.io.

Once you’ve got copywriting, sales, and a variable skill of your choosing down — you can package them up into an offer.

I’ve spoken about offers and offer creation an ungodly amount of times.

So I’ll keep it quick here.

An offer is how you package up your skills into a neat little gift people are willing to pay thousands for.

It’s rooted in a specific type of client’s pain points & is how you communicate your positioning/value to your target market.

It aims at solving the pains of your target audience.

It’s NOT about us, it’s about them (your target audience).

It’s not what we do, but what THEY NEED.

If you can solve the pain points of your clients you can anchor their pain against your service cost.

This way you reduce the client objections on pricing because your offer is aligned with the cost and justifies it fully.

To save your space in your head, save this image:

Don’t forget about it.

You’re gonna need it. Trust me.

You’re also gonna need to figure out your positioning.

The point of positioning is to differentiate yourself from competition and turn yourself into the go-to person for the outcome you provide.

You’re justifying your pricing.

Save this too:

Here’s 3 examples of skills packaged up into an offer with positioning:

Community Management Agency

Skills You Need To Master

Basic:

Discord/Circle/FB/Mighty Networks management
Keeping people active and engaged
Sales

Intermediate:

Making deals & outreach for content
Memetics

Advanced:

How to systemize your work

Your Website Structure

Heading (with big claim)
VSL
CTA to book a call
Case studies & social proof
Your process (how it works)
Your guarantee

Target Audience

Ecom/SaaS/Personal brands with an active community doing over $50,000 MRR

Offer, Outcome, & Positioning

Offer:

Build an engaged community for your brand so your customers will buy from you over & over again while raving about your products

Positioning:

Break free from the shackles of paid ads and create your own traffic source to improve LTV

Outcome:

Improve your LTV & own a new traffic source for your brand

What You Deliver:

We’ll increase your LTV by X% within 90 days. If we don’t then we work for free until you do.
Discord/Mighty Networks/Circle/Facebook Group setup, management, and gamification

Onboarding

The moment they pay, send the onboarding process
In the questionnaire ask about:
1. Their current community setup (if there is one), goals, and results so far
2. Their branding
3. Their offer & target customer

Kickoff Call

You’re gonna have a call where you ask deeper questions so you can understand their brand and goals.

Show and explain to them the roadmap.

Deliverables:

Low-hanging fruits: Figure out the lowest-hanging fruits for their audience and improve on them

Systems Needed:

Community setup
1. Community management
2. Moderation
3. Content production
Community optimization
1. Reading data
2. Hosting live calls
3. Client onboarding & communication

Upsell Offer Deliverables:

Constantly analyze performance & LTV

YouTube Organic Agency

Skills You Need To Master

Basic:

Storytelling
Video editing
Reading data & analytics

Intermediate:

Creating captivating videos
Holding attention

Advanced:

How to systemize your work

Your Website Structure

Heading (with big claim)
VSL
CTA to book a call
Case studies & social proof
Your process (how it works)
Your guarantee

Target Audience

Ecom/SaaS/Personal Brands in [niche] doing over $30,000 MRR

Offer, Outcome, & Positioning

Offer:

Help personal brands generate consistent traffic & conversions from YouTube

Positioning:

Build an Evergreen traffic source with YouTube’s organic reach & SEO power

Outcome:

Reach thousands of new clients/customers with engaging videos that build a fanbase around your brand

What You Deliver

We’ll get you X KPI in Y days
Script & storyboarding
In-house video editing & creation
Deep data research & optimization
X videos per month including shorts

Onboarding

The moment they pay, send the onboarding process
In the questionnaire ask about:
1. Their current YouTube setup/results
2. The goals they want to achieve with YouTube
3. Their branding
4. Their offer & target customer

Kickoff Call

You’re gonna have a call where you ask deeper questions so you can understand their brand and goals.

Show and explain to them the roadmap.

Deliverables

Low-hanging fruits: Figure out the lowest-hanging fruits for their audience and improve on them

Systems Needed:

Community setup
1. Community management
2. Moderation
3. Content production
Community optimization
1. Reading data
2. Hosting live calls
3. Client onboarding & communication

Upsell Offer Deliverables:

Constantly analyze performance & LTV

Custom Funnels Agency

Skills You Need To Master

Basic:

Client communications
Funnel software like Clickfunnels
Understanding SaaS & Offers

Intermediate:

Copywriting

Advanced:

How to systemize your work

Your Website Structure

Heading (with big claim)
VSL
CTA to book a call
Case studies & social proof
Your process (how it works)
Your guarantee

Target Audience

SaaS Brands

Offer, Outcome, & Positioning

Offer:

Persuasive funnels to get prospects onto your platform with a boosted conversion rate, then we will optimize it for free

Positioning:

Persuade your prospect to sign up to your platform through challenges

Outcome:

New subscribers onto their SaaS (paid or free trial)

What You Deliver

If the funnel doesn’t work we will create you an entirely new one for free
Deep research into your audience
Copywriting for the entire funnel (Can even upsell emails)
Design and develop the entire funnel

Onboarding

The moment they pay, send the onboarding process
In the questionnaire ask about:
1. Their winning creatives
2. The goals they want to achieve with their funnels (free trials or new users)
3. Their branding
4. Their offer and target customer
Get access to their site builder, and any assets
Invite them to join a Slack channel
Begin doing in-depth market research
Use the learnings from the questionnaire and your research to create copy

Kickoff Call

You’re gonna have a call where you ask deeper questions so you can understand their brand and goals.

Show and explain to them the roadmap.

Deliverables

Low-hanging fruits: Find any of their old winning pages & angles and use that for your copy

Systems Needed:

Copy research
1. Funnel design
2. Funnel development
3. Client communications
Questionnaire to understand audience and offer

Upsell Offer Deliverables:

Email flow for the funnel

Who has the money to pay for your offer? How do we find them?

Local business don’t.

eCommerce brands, SaaS brands, and coaches & consultants are the 3 main types of business owners who are willing to pay thousands a month for your offer.

They want to scale and/or save time.

They’re willing to hire people to do just that.

They wanna hire people who’ve mastered specific skills.

Your job is to become the go-to individual for those skills.

And you’re gonna do it on Twitter because there are high-ticket deals everywhere there.

Here’s how:

Every piece of content I produce falls into 1 of 3 categories, each with their own objective:

Authority content to get people to trust me
Technical content to nurture my current followers
Story-based content to get my audience to connect with me

There are different content strategies you need to follow depending on your follower-range.

At less than 500 followers

Your goal is simple: Attract as many targeted followers as possible and befriend them

How can you do this?

To get followers here's the content strategy

Post 2 story based long form posts a week
Post 2 technical/authority based long form posts a week
Record 3 videos a week of me sharing my screen and breaking down a strategy
Post 2 transformational content pieces a week of where I was before vs where I am now

To befriend your followers

Reach out to 3 people a day who follow you and ask them what they're working on
Respond to all your comments on your account with questions
Engage with your followers content with questions
Take those people to your DMs and jump in calls

When your account has 500-5000 followers

The strategy is now more focused on NURTURING AND GROWING

What do I mean by this?

You have people who follow you now who are targeted but this doesn't mean they all trust me yet

You need to be applying the nurturing framework, here it is

Create a list of 100 frequently asked questions your audience has about getting results from what you offer
Answer those questions in value tweets (these are 280-character stand-alone tweets)
Create a series on some specific value around your offer
Share more stories and lifestyle-based content to get your followers to trust you on a personal level
Answer those FAQs from step one with video-based content where you share your screen
Post visual image breakdown every single week

At 5000+ Followers

I call this stage the AUTHORITY POINT

Money Twitter is not as big as people think

You don't need millions of followers or even tens of thousands to generate revenue

My friends generate 6 figures every few months with less than 5k followers

When you hit the point of 5k+ followers, your goal is to produce unique content

Content that is RECONZIABLE by your specific brand

When people see your content they know it's your account

This happens through

Story-based content with images that relate to the story
Connecting with big names that actually shout you out and engage with your account
Hot takes that go against the grain
Giving your perspective on your journey and business that others can resonate with

If I wanted to make progress 2x as fast

I’d just join https://www.theutopia.io/.

I could afford it even if I was panhandling on the street.

I’m not gonna toss in a bunch of copywriting here to convince you.

I’ll let the results do the talking instead.

Most-everyone who started here was a complete beginner btw.