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The Content Marketer - We can't do trade shows, so now what?

                                                           


Trade shows break every rule we have on the books right now.

Mass gatherings and shaking hands is a no-go for Q2 and likely deep into the rest of the year. 

Yet, 30 to 40% of marketing spend is allocated to these shows. How do we allocate this spend into something that will deliver even remotely similar results? My colleague Dom came up with a few ideas: 
  1. Find out which conferences switched to virtual. Very few conference hosts are going to completely abandon their moneymakers, so see if they have announced revised plans for online hosting. 
  2. Host your own conference. Most of us don't have the resources to host conferences. Guess what? You do now. For the low price of a Zoom license or Google Meet room, now's your chance. 
  3. Invest in post-crisis marketing. This thing isn't going to last forever, and you're going to want to be at the front of the line when the economy switches back on. 
When hardships present themselves, new opportunities arise, if we're keen enough to recognize them. 

Jeff

Brafton Inc. | 2 Oliver Street | 2nd Floor | Boston, MA 02109 +1 617-206-3040

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