Neil Patel - Google is cracking down on AI content

Last month, Google announced two major changes to cut down on low-quality search results:

1. A core algorithm update

2. New and improved spam policies

From their early evaluations, they expect that this will reduce low-quality, unoriginal content in search results by 40%.

And that includes a lot of AI-generated content... which is what most marketers are putting out these days.

Just look at these results of our survey:

After these updates, a lot of websites were hit with search ranking penalties from Google.

If your business was affected, reach out to my team to fix it. They can also help you create a content strategy that will keep your site from getting flagged in the future.

Cheers,

Neil

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PS: Google algorithm changes aren’t the only thing you need to watch. Keep a close eye on your paid campaigns to ensure they’re still working and optimize them as necessary. My free Ads Grader tool makes it easy—give it a try!

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