100x more traffic from Facebook (e-commerce)
Graziashop mixed content marketing (Fashion Stories), e-commerce, and started a storytelling-based online shop.
The main idea was to make it look and feel like an already familiar print editorial (an education + entertainment: expert tips, explore a current trend, the history behind a certain fashion piece), which would provide readers with an instant shopping opportunity.
Then they started to create Facebook posts that draw attention away from sales to this engaging content.
As a result, their traffic from Facebook increased by over 100 times.
Source: www.styla.com
Cheers,Charlie Patel ;)
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