GrowthHackingIdea - Open rate dropped down by 30% [study]

This is our own fresh A/B test.

We were sending cold emails at 9:00-9:30 am. The average email open rate was 55%.

Then I thought, what if I send emails a bit earlier so that when a person wakes up, an email is already in the inbox. The email's subject, body, and everything else stayed the same. Only the send time changed.

Result: Open rate dropped down by 30%.

I switched back to 9:00-9:30 am. The average email open rate got back to 55%.

Before this test, I thought that whenever you send an email, over time, the same percentage of people will open it sooner or later. This test showed that about 30% of people either open cold emails almost immediately or never open them.

Source: e.growthhackingidea.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036