GrowthHackingIdea - One pricing trick to boost sales by 67%

Researchers from Yale ran an experiment.

They gave users a choice of buying a pack of gum or keeping their money:

#1. When given a choice between two packs of gum (both were priced at 63 cents), 46% made a purchase.
#2. When the packs of gum were differently priced—at 62 cents and 64 cents—more than 77% of consumers chose to buy a pack.

That’s a 67% increase in sales over the first group.

You already know that “analysis paralysis” (= too many choices) decreases sales. The same happens if only one choice is provided.

Source: www.helpscout.net


Cheers,
Charlie Patel ;)



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