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It’s International Trombone Week, Reader! Do you remember the 😕 Sad Trombone button?

In today’s edition:

• Today's 👉 Tip of the Day is for LinkedIn

• 🛑 Stop AI from using your intellectual property

• 👻 Snapchat partner program

• 📣 Additional industry news from Alphabet and X

Looking for a guaranteed way to regularly reach people on LinkedIn without paying for ads? Did you know LinkedIn newsletters aren't subject to the algorithm determining who sees your content? 

Your newsletter goes directly to your subscribers' inboxes, and LinkedIn notifies them when you publish a new edition. This means you can reliably reach your audience once they subscribe to your newsletter.

Use Your Profile to Drive LinkedIn Newsletter Subscriptions

Optimizing your LinkedIn profile to function as a landing page that drives newsletter subscriptions is easier than you think. 

First, turn on Creator Mode. Next, feature your newsletter prominently in your profile's Featured section and Activity section. 

Now, anyone who visits your profile will see that you have a newsletter and can subscribe with just a click.

Today's tip is inspired by Judi Fox, a featured presenter in the Social Media Marketing Society.

Wish You Had a Bigger Marketing Team?

If you're looking for a trusted source to help you level up your marketing, the Social Media Marketing Society has you covered. Our continuously updated training library provides deep-dive sessions on all of the important marketing topics.

But the REAL value in the Society is our members!

When you join, you get instant access to over 1,000 marketers on a similar journey. Whether you have questions, are looking for support, or even mastermind partners, Society members are there. 

Isn’t it time you joined the Society?

How to Protect Your Intellectual Property in an AI-Driven World

As artificial intelligence (AI) becomes more advanced, protecting your intellectual property is crucial. Your unique content, whether writing, artwork, music, or other creative works, sets you apart and provides value to your audience. However, with the increasing use of AI in content creation and distribution, AI models could train on your work or replicate it without your permission, risking your intellectual property rights.

Terms of Service

When using social media and content-sharing platforms, it's important to understand the terms of service. This is to ensure you're not unintentionally giving away the rights to your content. Many platforms have terms that allow them to use your content for their own purposes, such as training AI models. Therefore, it's crucial to read the fine print carefully and fully comprehend the rights you're granting when you post your content.

Start by reading the fine print on any platforms or tools you use to create or share content. Look for language around intellectual property rights, and ensure you're comfortable with the terms before agreeing to them. Pay particular attention to user-generated content, licensing, and data usage sections. If the terms are unclear or overly broad, consider seeking legal advice or using alternative platforms that offer more protection for your content.

Prompt Chaining

If you're using AI tools to create content, be mindful of how you input prompts or instructions. Use specific, unique language and avoid using generic or common phrases that others could easily replicate. 

This is where techniques like prompt chaining can be helpful. Prompt chaining involves breaking down a task into smaller, more specific steps and providing the AI with instructions. By using unique and detailed prompts, you can create more distinctive content that is difficult to replicate. 

For example, instead of asking an AI to "write an article about social media marketing," you might use a series of prompts like:

1. Research the latest trends and statistics in social media marketing, focusing on platforms like Instagram, TikTok, and LinkedIn.

2. Outline a 1000-word article with an introduction, three main points, and a conclusion.

3. For each main point, provide specific examples and case studies of successful social media marketing campaigns.

4. Use a friendly, conversational tone and include practical tips for readers to implement in their own social media strategy.

5. Conclude with a summary of the key takeaways and a call-to-action for readers to experiment with new social media marketing techniques.

By using specific and detailed prompts, you can guide the AI to create content more aligned with your unique perspective and style.

Style Development

Consider diversifying your writing style or using creative techniques like storytelling or analogies to make your content more distinctive and harder to replicate. The more unique and personal your content is, the harder it will be for AI to mimic it convincingly.

For example, you might incorporate personal anecdotes, humor, or metaphors into your writing to give it a distinctive voice. You could also experiment with different formats, such as writing in a conversational style, using bullet points or numbered lists, or incorporating multimedia elements like images or videos.

Copyright

If you're concerned about your content being used to train AI models without your consent, consider asserting your ownership rights using copyright notices or watermarks. While these measures aren't foolproof, they can help deter unauthorized use of your content and make it easier to prove ownership if infringement does occur.

A copyright notice typically includes the copyright symbol (©), the year of publication, and the name of the copyright owner. For instance: © 2023 John Smith. You can include this notice on your website, social media profiles, or within the content itself.

Watermarks are another way to assert ownership of visual content like images or videos. By overlaying a semi-transparent logo or text on the content, you can make it clear that it belongs to you and discourage others from using it without permission.

Finally, stay informed about the latest developments in copyright law and intellectual property protection as they relate to AI. As the technology evolves, so will the legal and ethical frameworks governing its use. By staying up-to-date and advocating for creators' rights, you can help shape the future of AI and content creation in a way that benefits everyone.

Today's advice is provided with insights from Ben Angel.

🗞 Alphabet + Hubspot: Reuters is reporting that Alphabet is weighing an offer to buy Hubspot. Source: Reuters

🗞 Snap Partner Program: The recently announced Snap Advanced Partner Program will provide qualifying agencies and partners exclusive ways to collaborate closely with Snapchat. Participating agencies and partners who meet the program's criteria will receive an exclusive badge, recognizing their expertise and partnership with Snapchat. They will also gain access to a tailored package of educational and business options designed to help them advance their knowledge and proficiency in utilizing Snapchat's platform. Additional benefits include personalized training and enablement sessions, dedicated support from Snapchat, and more tools and resources to enhance their Snapchat marketing efforts. Snapchat is also introducing new features to streamline the buying, managing, and measuring processes for partners and their clients. Some of these features, such as bulk invoice downloads, campaign management, improved member invites, and cross-organization asset sharing, are already available. Source: Snapchat

🗞 X Follower Count Disruption: The platform is launching a major initiative to proactively remove accounts that violate its rules against platform manipulation and spam. The company acknowledges that while they strive for accuracy in identifying and removing these accounts, they are taking a broad approach to ensure the platform remains secure and free of bots. Due to this wide-reaching action, users may notice changes in their follower counts. X recognizes the possibility of inadvertently affecting some legitimate accounts and encourages users to submit an appeal through a provided form if this initiative mistakenly impacts their account. Source: X

Did You Know?

There’s a total solar eclipse today at 4:51 PM Greenwich Mean Time.