Snapchat’s relationship with publishers is still pretty complicated

Snapchat’s relationship with publishers is still pretty complicated

Snapchat’s layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced.

Additional coverage:

• Forbes's subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.
• Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content.
• A Digiday+ Research survey found that marketers' X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.
• For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword.
• Our most-read story this week: Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data