Virtual event: Preparing data for the AI revolution

As the power and potential of artificial intelligence become apparent to industries of all types, publishers, broadcasters, agencies and media professionals are looking to add the technology to their workflows, campaign tactics and data strategies. 

While AI-powered insights are poised to be the essential element that media and entertainment marketers and creators need to compete and succeed, the technology comes with a range of considerations — from what kind of AI tech to use to how to implement it and assure employees it won’t take their jobs. 

Join Gaby Hosokawa, senior product marketing manager of media and entertainment at Salesforce and Marteen van Hoek, media industry strategy and scale leader at Salesforce, on May 2 at 11 a.m. ET as they discuss the necessary elements for preparing data ecosystems that unlock AI’s full potential. Register for this virtual event to learn: 

• Strategies for preparing a data ecosystem for AI integration
• Unlocking AI’s full potential within a company’s data strategy
• How to ensure an organization is ready to thrive in the AI-driven future of media and entertainment

Sponsored by Salesforce

Can't make it? Register and we'll send you an on-demand recording.