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G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business

The tale of Kotaku is a classic example of corporate focus on growth vs. journalistic idealism. This time, though, the battleground is one of the most storied publications in gaming media.
April 01, 2024

G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business

The tale of Kotaku is a classic example of corporate focus on growth vs. journalistic idealism. This time, though, the battleground is one of the most storied publications in gaming media.

Additional coverage:

  • As the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiatives, performance marketers find themselves at an inflection point.
  • Though they celebrate Amazon Prime’s significant subscriber base and quality programming, buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests.
  • With the 2024 U.S. election just seven months away, U.S. officials warn the AI era poses a far bigger threat than the past two decades of social media.
  • AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork.
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Ivy Liu
The tale of Kotaku is a classic example of corporate focus on growth vs. journalistic idealism. This time, though, the battleground is one of the most storied publications in gaming media.

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As the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiates, performance marketers find themselves at an inflection point. 

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As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up.

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Though they celebrate Amazon Prime’s significant subscriber base and quality programming, buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests. 

Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events.

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The event, hosted by the Aspen Institute convened top leaders from U.S., European and state governments as well as top experts from the worlds of AI and media.

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While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024.

howdy!
AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork.

howdy!
The event, hosted by the Aspen Institute convened top leaders from U.S., European and state governments as well as top experts from the worlds of AI and media.

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